December 2009

I thought long and hard about this post. Not the actual content. But whether I should write a post about me at all. (And would anyone be in the least bit interested?)I follow lots of people via their blogs and on Twitter. And I guess the ones I value the most and those people who I feel I really know....

1. You talk about yourselfHow many times have you seen this? 'Barratt and Bloggins was formed in 1982 and has successfully been delivering award-winning cutting edge solutions for our clients for the last 25 years.'Blah, blah, blah.Here’s the thing: people visiting your website only care about themselves. They want to know what you’re going to do for them; how quickly you’re...

This week saw the 30th Plain English Campaign award ceremony, held at The Brewery, London, honouring the best and worst in written communications.There was the imaginatively named Web Award for the ‘clearest website’, won this year by the Financial Ombudsman Service. Whilst The Daily Telegraph, BBC Radio 1, and Birmingham Mail were all winners in the media category for excellent journalism.But...

Want to know what this year’s best word is? Tweep? Obamamania? Jedward? Nah. It’s ‘unfriend’. Blimey. How brutal.Last week, The New Oxford American Dictionary chose ‘unfriend’ – a verb meaning to remove someone as a friend on a social networking site like Facebook – as its word of the year. And what linguistic luminaries did it beat? How about ‘sexting’,...

For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter.  Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR?Jonny Stark: People get...

Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think? [Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle...