July 2009

The semicolon is a seriously abused and underused bit of punctuation.  And often abandoned (wrongly) in favour of the colon or the comma. But once you know how to use it you'll wonder how you ever lived without it. Seriously. It's that handy.Ok, so here's a brief overview to get you on your way. The semicolon has two main uses.1. It...

At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It's been around a while but this was the first time I'd come across it. Basically, it's a useful acronym which outlines the approach you should take when thinking about using Social Media.So before you jump...

Following on from Sarah's Twitter posts I thought I'd highlight this new iPhone app I came across yesterday. It's a great app for all you tweeters and stats junkies out there.The Ego app website explains it best. Ego gives you one central-and lovely-location to check web statistics that matter to you. With support for Feedburner, Google Analytics, Google PageRankTM, Mint, Squarespace...

Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...

Fellow copywriter Clare Lynch, over at daccreative, spotted this howler on a recruitment ad for an Internal Communications Manager, at a well known VOIP company. We are looking for someone who can demonstrate that they:Are excellent communicator's with solid writing ability, as you will have significant responsibility for writing and editing in-house communications. Ho. Ho. Seems like they need to fill this...

Did you know that Google was originally called BackRub? Or Yahoo was going to be called Jerry's Guide? This month's The Marketer takes a look at how some of our fave brands got their names. And which brands have changed their names - and not always for the better.Ebay got its name when its founder Pierre Omidyar discovered that the...

During the last six months Twitter has gone crazy. In fact 75% of the tweeps now using Twitter have only joined this year. There are loads of articles, blog posts and forums all writing about Twitter and how great it is for business.  But this post is a quick and practical guide to actually using Twitter. And follows a call I...