July 2009

At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It's been around a while but this was the first time I'd come across it. Basically, it's a useful acronym which outlines the approach you should take when thinking about using Social Media.So before you jump...

Following on from Sarah's Twitter posts I thought I'd highlight this new iPhone app I came across yesterday. It's a great app for all you tweeters and stats junkies out there.The Ego app website explains it best. Ego gives you one central-and lovely-location to check web statistics that matter to you. With support for Feedburner, Google Analytics, Google PageRankTM, Mint, Squarespace...

Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...

Fellow copywriter Clare Lynch, over at daccreative, spotted this howler on a recruitment ad for an Internal Communications Manager, at a well known VOIP company. We are looking for someone who can demonstrate that they:Are excellent communicator's with solid writing ability, as you will have significant responsibility for writing and editing in-house communications. Ho. Ho. Seems like they need to fill this...

This month's chat, over a mint tea and latte, is with Jill Kent of PR Superstar fame, who manages to hit the headlines for all the right reasons.Turner Ink: Hey Jill. Thanks for dropping by. So how do you go about developing a PR strategy for your clients? What's the first thing you do?PR Superstar: Well a good PR Strategy...

During the last six months Twitter has gone crazy. In fact 75% of the tweeps now using Twitter have only joined this year. There are loads of articles, blog posts and forums all writing about Twitter and how great it is for business.  But this post is a quick and practical guide to actually using Twitter. And follows a call I...