June 2010

Editor's note: This is a guest post by fellow copywriter Jamie Hudson. OK, so I’m generalising and being just a tad subjective. And I only used the word ‘crap’ because it made a nice headline. So let me be more specific. A great many straplines you see these days are irrelevant, forgettable and most unforgiveable, boring. It wouldn’t be so bad if...

I was chatting to the guys over at digital agency Datadial last week when I casually mentioned the (rather fab) flowchart I’d recently created to show the relationship between Search Engine Marketing, Online PR and Social Media Marketing. ‘We did an infographic similar to that last month’ they told me. Here it is. Take a look. It’s brilliant and way cooler than...

If you’re in the UK, you’ve probably been inundated with marketing bumph from your parliamentary candidates in the last few weeks. They’re often garish, glossy flyers stuffed full of daft images of various political bods grinning gormlessly as they plant a tree. And they tend to go from my letter box to my recycling box with hardly a glance. But yesterday,...

When you book a holiday, buy a gadget or download an album, chances are, if you’re anything like me, you read all the reviews on Amazon, TripAdvisor and iTunes before parting with your cash. Once, much to the annoyance of the boyf, I changed our hotel booking in Marrakech – just because Enid Williams in Basingstoke hadn’t thought much of...

A comma should be used to separate two or more co-ordinate adjectives that describe the same noun. Or to put it more simply, if you’re using two similar words to describe a thing, person, place, animal or idea you should use a comma to separate them. She worked in a happy, relaxed office. He pointed to the big, tall guy in the gym. Her boss...

Today is budget day in the UK. Also known as ‘we’re going to screw you just a bit more and hope you don’t notice’ day. In honour of the occasion, here are a few of the most annoying words and phrases that politicians insist on using. How many will we hear today, I wonder? Right and proper… Full and frank discussion… Look… Going forward… Listen… To be fair… Let’s be...