October 2015

I was thinking about Winston Churchill the other day, as you do. Actually I was mostly thinking about some of the rhetorical devices Churchill used in his speeches, such as anaphora. And that’s because I’d written different sectors, different clients, different countries in some copy and I was explaining to the client how that was ok.Anaphora, you may recall is...

Ahhh the poor hyphen. Of all the horizontal punctuation marks, it’s the shortest and fattest and a little bit unloved. In fact, the Oxford English Dictionary culled 16,000 of the little blighters back in 2007, squishing previously hyphenated words together or dropping the hyphen completely.The humble hyphen is used to join two or more words together to form a new...