June 2018

In part 1 of my conversation with Amanda Jackson, we talked about tone of voice, what makes good copy and why you should always employ a copywriter.In part 2, we discuss writing for the web, working with designers and how to choose a copywriter.On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy...

I recently had the opportunity to talk to Amanda Jackson of Jackdaw Design, a branding, packaging and communications agency in London. In part one of this 'in conversation' we talked about tone of voice, what makes good copy and why you should always employ a copywriter.This interview first appeared on the Jackdaw Design website. On copy as part of brand identity…Amanda: As...