Advertorial writing: What it is. And what you need to know about it

What is advertorial writing? In fact, what are advertorials? Good question. Advertorials are a cross between editorial content, which is the normal text which appears in a publication. And advertising, which is a paid-for space.

So the cool thing about an advertorial is that it looks like an objective piece written by a journalist. But the content is controlled by you. This is great, right? And advertorials are often a lot cheaper than advertising. Which is another plus.

But advertorial writing can be tricky. In theory you can write what you like. But the piece has to reflect the tone of the publication otherwise it will stick out like the proverbial sore thumb.

So if you attempt to write it yourself, you could seriously damage your brand.

Why advertorial writing should be done by an expert

Get Turner Ink to do your advertorial writing for you and you’ll get a great headline, and nice, tight copy full of interesting facts, information and advice. The advertorial will be written in the style of the publication, so it will sit snugly between the other editorial pages.

And you or your company will come across as experts (which of course you are).