Author: Sarah Turner

In part 1 of my conversation with Amanda Jackson, we talked about tone of voice, what makes good copy and why you should always employ a copywriter.In part 2, we discuss writing for the web, working with designers and how to choose a copywriter.On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy...

I recently had the opportunity to talk to Amanda Jackson of Jackdaw Design, a branding, packaging and communications agency in London. In part one of this 'in conversation' we talked about tone of voice, what makes good copy and why you should always employ a copywriter.This interview first appeared on the Jackdaw Design website. On copy as part of brand identity…Amanda: As...

During our recent hols to Japan, I just about managed to master ‘hello’, ‘goodbye’, ‘thank you very much’ and ‘excuse me’ in Japanese.  But the visit also made me realise how many Japanese loan words we have in the English language.Here are a few.AnimeAnime is ‘cartoon’ in Japanese but refers to any kind of Japanese style animation. Comes from...

What do the likes of Paul Rand, Estee Lauder, Walt Disney and Voltaire have in common? Their wise words feature on this year's Turner Ink Christmas postcards.Thanks go to Spencer Peppiatt who designed the cards, Moo who printed them, and Best Buy Envelopes who supplied the transparent envelopes. Also, my thanks go to all the amazing clients who make this job so bloody great....

If you’re the kind of person that thinks ‘hiya’ is too casual, ‘hey’ is too American, ‘howdy’ is waaaay too American’ and ‘wassup’ should only ever be uttered in an ironic way, chances are you probably say ‘hello’ when you meet someone or write to them. But did you know that ‘hello’ as a salutation is a fairly recent development?In...

This is a guest blog post from Abby King, copywriter, blogger, social media manager, English graduate and all round talent. The first piece of writing I remember being truly proud of was my biography on the life of Mr Blobby. I must have been five or six at the time. It was exciting to see something my mind had conceived...

Turner Ink is on the move. Not far. Same building different floor. But an office move is always a good opportunity to have a bit of a clear out. This never happens of course because I’m a total hoarder. The upside of being a hoarder is that the stuff you hang on to for a ridiculous amount of time eventually...

Who else is watching Deutschland 83 at the moment? It’s Channel 4’s German language TV series about the Cold War. Set in 1983 (obvs) it has a great soundtrack that includes New Order’s Blue Monday, Sweet Dreams by the Eurythmics and Modern Love by David Bowle (RIP).So far, I’ve learnt about four words of German. But it got me wondering...