The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Archive for June 2009

Would I lie to you? When to use lay and when to use lie

12th
Jun
by Sarah Turner

To lay and to lie are two verbs which are so often interchanged that no-one actually knows which is the right one to use. (Full disclosure: I often get it wrong and have to look it up. It happens to the best of us.)   

So what’s the difference between lay and lie?

To lay is a transitive verb (a verb which needs an object) and means to place or to put.

Let’s see that in action.  

Present tense: Today I lay the book on the desk.
Past tense: Yesterday I laid the book on the desk.
Present perfect tense: I have laid the book on the desk.
Present continuous tense: I am laying the book on the desk.

 
Now the verb to lie is an intransitive verb (a verb which doesn’t need an object) and means to recline or to rest horizontally.

So let’s see how that works.

Present tense: Today I lie on the bed.
Past tense: Yesterday I lay on the bed.
Present perfect tense: I have lain on the bed all day.
Present continuous tense: I am lying on the bed.

Aha. Now we can see where the confusion is. The present tense of to lay: ‘today I lay the book on the table’ is the same as the past tense of to lie: ‘Yesterday I lay on the bed’. No wonder we all get in a muddle.   

So what’s the easiest way to remember? Print this page out and stick it on your notice board.

How do you remember? Any tips? Leave them in the comments.


SEO copywriting: everything you need to know about page titles

3rd
Jun
by Sarah Turner

If you’re looking to optimise your website, and make it as easy as possible for the search engines to find you, you need to get your page titles absolutely spot on.

It’s true that Google take about a zillion things into consideration before showing your website on the Search Engine Results Pages (SERPs). Ok, I exaggerate; it’s about 200 things, including keywords, content and links. But one of the most important is the page title. Why? Perhaps it gives Google a really good idea as to what a particular web page is all about.

So what exactly is a page title and where can you find it?

The page title (or title tag or title element) should appear on every page. In HTML code it looks something like this.

<title>SEO copywriting UK, SEO copywriter | Turner Ink Copywriting London UK</title>

This is taken from the SEO copywriting page on this site. If you want to take a look for yourself, click on the link above, click on View in your toolbar, and then click on Source. (In Internet Explorer only. Other browsers will be similar.)

The page title appears at the top of your browser window when you’re looking at a web page. Here’s the page title for the SEO copywriting page on this website.

Page title in browser window screenshot

So where else does it appear? Oooh this is the good bit. Because the page title is also used for the clickable blue link on the SERPs.

So the SEO copywriting page on this website appears like this on Google.

Page title showing in Google SERPs

Too many companies use just their company name for every single page title. Imagine Google having to sift through a bunch of page titles which all say Barrett and Bloggs Ltd? How will Google have any kind of clue as to what each page is about? Or how about pages which only say Home, About Us, or Welcome? They will have Google scratching their heads.

Your page title should say ‘Hey Google, check this page out. It’s all about SEO copywriting from UK SEO copywriter Turner Ink in London’. Google are then under absolutely no illusion that this page is about SEO copywriting. Not someone selling blue socks. No blue socks here Mr Google, please move along.

So what’s the format for a page title? Up to 65 characters (including spaces). Your keyword or keyphrase at the start (unless you’re a super famous company like Ikea or Kodak). Then a divider, like a vertical pipe or hyphen. Then your company name. And where you are. And remember every page has a different page title. A bit like every chapter in a book having a different heading.

And that’s about it. Just 65 teeny tiny characters. But such a vital part of SEO.


 

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