The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Archive for July 2009

What’s a semicolon and when can you use one?

31st
Jul
by Sarah Turner

The semicolon is a seriously abused and underused bit of punctuation.  And often abandoned (wrongly) in favour of the colon or the comma. 

But once you know how to use it you’ll wonder how you ever lived without it. Seriously. It’s that handy.

Ok, so here’s a brief overview to get you on your way. The semicolon has two main uses.

1. It can join two complete sentences that are closely related:

My mother loved the flowers; the florist delivered them today.
I like going to London; the dollar is so strong against the pound.
I love the colour blue on me; white makes me look fat. 

2. It can separate a long list of items. Especially useful if some of the items in the list contain ‘and’ or the list is complex:

We have visited many islands in the Caribbean: Barbados; Turks and Caicos; Bahamas; and Trinidad and Tobago.
A few people are attending the meeting: Elaine Johnson, marketing co-ordinator; Sam Monroe, head of retail in Brussells; Don Smith; and Mary Jackson, project manager, London office.

Should you use a semicolon before the last ‘and’? Yes. Should you use a capital letter after the semicolon. Nope. Unless it’s a proper noun of course.

A client once told me that my use of a semicolon was, and I quote, ‘preposterous’. But when questioned (ok, cross examined and then beaten soundly) he was unable to explain when a semicolon should be used. Don’t be that client.

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The POST method: A useful acronym for planning a Social Media strategy

30th
Jul
by Sarah Turner

At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It’s been around a while but this was the first time I’d come across it. Basically, it’s a useful acronym which outlines the approach you should take when thinking about using Social Media.

So before you jump on Twitter or Facebook because ‘everyone else is doing it goddamit’ take a look at this baby. (And how handy is it that it’s POST and not BAUF or AGWN or something else that’s instantly forgettable?)

P is for People: Who are you trying to reach? Who’s your audience? Where do they hang out? What’s the best way to reach them?

O is for Objectives: What exactly are you trying to achieve? Increase in sales? Brand repositioning? Better customer service? And how will you measure your success?

S is for Strategy: How will relationships with your customers change? What will be expected of you as a company? How will you handle negative comments?

T is for Technology: So now you know who, why and how, you should have a good idea of what to use. Wikis? Facebook? Twitter? Flickr?

POST method image

 

So get your plan in place and then start using Social Media. Not the other way round.

Any useful acronyms you use in business? Share in the comments.

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Ego app for the iPhone. All your stats in one place

29th
Jul
by Rob Dobson

Following on from Sarah’s Twitter posts I thought I’d highlight this new iPhone app I came across yesterday. It’s a great app for all you tweeters and stats junkies out there.

The Ego app website explains it best.

Ego gives you one central-and lovely-location to check web statistics that matter to you. With support for Feedburner, Google Analytics, Google PageRankTM, Mint, Squarespace and Twitter, you can quickly view the number of visits to your website (including daily, hourly and monthly numbers), feed subscription totals and changes, and how many people are following you on Twitter.

No more visiting a bunch of websites, logging in and out, all that nonsense. Ego supports as many widgets of each type as you want, so you can check all your stuff in one go.

There are other apps that provide access to Google Analytics but this gives you access to so much more. I’m sure they will add other services as time goes on too.

If you have an iPhone and use one or more of any of these services then give this app a try. You can get the Ego app for £1.19 via the iTunes app store. A bargain!

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Why techies shouldn’t write web copy

24th
Jul
by Sarah Turner

Ok, so I know this isn’t aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment.

With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the business direction and challenges and then be able to match these with the available technology.

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Can you right? Your hired

22nd
Jul
by Sarah Turner

Fellow copywriter Clare Lynch, over at daccreative, spotted this howler on a recruitment ad for an Internal Communications Manager, at a well known VOIP company.

We are looking for someone who can demonstrate that they:

Are excellent communicator’s with solid writing ability, as you will have significant responsibility for writing and editing in-house communications.

Ho. Ho. Seems like they need to fill this position pretty darn quick.

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