The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Archive for April 2010

Where do commas go in a list of adjectives?

28th
Apr
by Sarah Turner

A comma should be used to separate two or more co-ordinate adjectives that describe the same noun.

Or to put it more simply, if you’re using two similar words to describe a thing, person, place, animal or idea you should use a comma to separate them.

She worked in a happy, relaxed office.
He pointed to the big, tall guy in the gym.
Her boss was a strong, confident woman.

The easiest way to test if the two adjectives are similar is to reverse their order or stick an And inbetween them.

She worked in a happy and relaxed office. She worked in a relaxed, happy office.
He pointed to the tall and big guy in the gym. He pointed to the big, tall guy in the gym.
Her boss was a strong and confident woman. Her boss was a confident, strong woman.

Yep, they all work. Which means they’re all co-ordinating adjectives and need a comma between them.

Now use the same the rule to spot non co-ordinating adjectives.

He wore his blue cotton shirt to the office.
It was a stripy football jersey.
The extensive briefing document was nearly finished.

If we swapped them round or added an And we’d get:

He wore his cotton blue shirt to the office.
It was a stripy and football jersey.
The briefing extensive document was nearly finished.

Nope. These don’t work. So no comma.

As a general rule, adjectives of size come first, followed by adjectives of age, shape, colour, material, origin and purpose.

Blue cotton shirt.
Tall, young guy in accounts.
New French film.

 


How to write a blog post…when you’ve run out of ideas

13th
Apr
by Sarah Turner

Let’s be frank. Writing a blog post every day, every other day, or even once a week can be a right pain in the neck. Unless of course your actual job is writing for a blog.

But if you’re a freelancer or you run your own company, it’s easy to put your own blog on the back burner while you get your real work done. Especially if you’ve run out of ideas about what to write.   

But stick with it. Because your blog is one of the easiest, quickest and cheapest ways of getting freshly baked content on to your site – and Google loves fresh content; it’s a great way of getting traffic to your site; and it’s the perfect way to build relationships with your customers and attract new clients.

But what to write about? Try some of these ideas for inspiration.

  • Interview someone in your industry or someone you’re inspired by
  • Ask a question
  • Review a product and show how you use it in your business
  • Tell a personal story and let people know the real you
  • Review a book
  • Write about something that affects your industry
  • Read the Sunday papers for inspiration (I especially like the Sunday Times magazine)
  • Write a response to something someone else has posted, giving your point of view (and link to the original post)
  • Review a piece of software and show how it’s helped your business
  • Take photos on your camera phone, whilst you’re out and about, and use in a post
  • Write a post on something that’s in the news today (look at the BBC website first thing or see what’s trending on Twitter)
  • Use a band or a movie as inspiration. The Sex and the City post over at Copyblogger was one of my favourites, like, ev-ah.
  • Do a survey – and then publish the results
  • Write about how you screwed up or how you learned a lesson
  • Write a How to blog post…

And if you have a flash of inspiration for a post, leave yourself a voice memo on your iPhone or write a note in Evernote.

Any more ideas? Share in the comments.


Kepp cleap…keer clep…don’t park ‘ere

1st
Apr
by Sarah Turner

Keep Clear

 

As reported in today’s Daily Mail. It was April Fool’s Day though…


 

Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)