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The Turner Ink Blog

Tips, techniques and chat on copywriting, marketing, advertising and wordy stuff.

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• Popular Posts

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• Writing for the Web? You need these books

  

  The Truth About Search Engine Optimization

  - "If I had pulled my finger out, this is the book I would have written. A couple of pages per chapter. Simple and to the point. Good real world examples. Get this."

  

  Search Engine Optimization: An Hour a Day

  - "If you’re new to SEO this is a useful, relaxed, practical guide to get you started. Easy to understand and full of useful tips, techniques and pearls of wisdom (as they call it)."

  

  Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

  - "Fight your way through the mish mash of fonts and colours and you’ll find some practical advice with real world examples. If you’re in charge of the company website read this."

  

  Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive Professional Writers Guide

  - "It does what it says on the tin. A great book for any copywriter or writer. Easy to dib in and out of. A must-have reference book."

  

  Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

  - "Includes the psychology behind the calls to action. A must read if you’re writing for an ecommerce site."

  

  Net Words: Creating High-Impact Online Copy

  - "The layout is a bit dull. But persevere because Nick really knows his stuff about online writing."

  

  The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

  - "Bob is perhaps a bit old school, and stronger on direct mail and advertising than web copywriting. However, this is still a great reference book on the craft of copywriting from the King himself."

  

  Write to Sell: The Ultimate Guide to Great Copywriting

  - "Small, pocket size book that’s stuffed full of tips, techniques and toolkits. You can read Andy’s book in a couple of hours but it could literally change your life."