Business writing

Turner Ink is on the move. Not far. Same building different floor. But an office move is always a good opportunity to have a bit of a clear out. This never happens of course because I’m a total hoarder. The upside of being a hoarder is that the stuff you hang on to for a ridiculous amount of time eventually...

This article was originally written for Retail IT and appeared on their blog in February 2013.In all the excitement of getting your ecommerce site up and running it’s easy to overlook product descriptions. Surely the images are enough to sell the product, aren’t they? And one line of text copied from someone else’s site will do the trick won’t it?...

Checking your work for errors is a tricky business. And that’s because you’re brain is fiendishly clever and will ‘make good’ the word even if it’s written incorrectly. I’m sure you’re familiar with the paragraph below where the first and last letters of the word are correct but the rest of the letters are muddled. And you can still read...

Standing in a queue at the Nationwide Building Society this week, I picked up this little leaflet. (Note to Nationwide: 9.30am, 7 people in the line and only one teller and a trainee serving. Please address this before my next visit. Ta.) Anyway, because I had nothing better to do, I started reading about Nationwide’s latest TV ad campaign which...

On this blog, the other week, I was going on about old school communication, having received a handwritten letter (sort of) from my MP and a postcard from Jerry Marshall, who I’d met networking.So, I had a few of my own postcards printed up and I’ve been sending them to people I’ve met out and about at networking events and conferences. I’ve even...

Back in February I 'fessed up to being an email junkie. I was a ‘reader, filer, reader, filer’. And sometimes I was a 'leave it in my inbox for weeks and weeks in the hope I'll get round to it at some point'. But as of today, the inbox is EMPTY. Yay. And, no, I haven’t just shoved all my emails into folders....

This article was written for Social Media Lens, a collection of articles and anecdotes written by brands, businesses and influencers, and produced by digital agency immediate future.Social Media Lens was launched at the Marketing Week Live Show this week. Download your free copy here. We all know about the benefits of using social media.Take Twitter for instance. Get it right and you...

If you’re in the UK, you’ve probably been inundated with marketing bumph from your parliamentary candidates in the last few weeks. They’re often garish, glossy flyers stuffed full of daft images of various political bods grinning gormlessly as they plant a tree. And they tend to go from my letter box to my recycling box with hardly a glance.But yesterday,...

Let’s be frank. Writing a blog post every day, every other day, or even once a week can be a right pain in the neck. Unless of course your actual job is writing for a blog.But if you’re a freelancer or you run your own company, it’s easy to put your own blog on the back burner while you get...

I had a bit of a light bulb moment last week.It was when I turned on my computer last Monday and saw I had 338 emails in my inbox.Eeeek. How come so many? Well I don’t use RSS. So every blog update comes via email. And to be honest, I’ve been slack with my reading and filing. There were quite...