The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

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Archive for the 'Business writing' category

Apostrophes in Birmingham street names: shall we deaf it?

30th
Jan
by Sarah Turner

Birmingham City Council has decided, in their wisdom (ignorance), to drop apostrophes from all their road signs and place names.

Councillor Len Gregory said, “I don’t see the point of them. If it was to give more clarity to the people of Birmingham it might be something we would look at, but I see no benefits at all.”

Ok, the point of apostrophes, Mr Gregory, is that it shows a road, square, lane or street has been named after somebody. It shows that a road, square, lane or street belongs to somebody. And it shows that at least one person at Birmingham council has some grasp of English grammar. Presumably if Mr Gregory had a street named after him he’d be happy for it to be called Gregorys Street, rather than Gregory’s Street?

As it turns out, apostrophes have been disappearing from road signs and place names in Birmingham for the last 50 years. Which is why you see St Pauls Square, St Marys Road and Wheelers Lane.

Councillor Martin Mullaney said, “we are constantly getting residents asking for apostrophes to be put back in, and as a council we have got to make a decision one way or another.”

So, if you’re going to make a decision one way or another – why not make the right one? Why not decide that any new road signs will be correctly punctuated? And, as and when old signs need replacing the missing apostrophe is put back? It’s not difficult is it?  

Getting rid of apostrophes in street names has nothing to do with clarity. Or consistency. Or making sure the emergency services can find an address easily. It’s everything to do with apathy, laziness and a general dumbing down.   
 

P.S. Big thanks go to the ‘Talk like a Brummie day’ dictionary who taught this Londoner the phrase ‘deaf it’. (It means ‘not bother’, ‘forget it’.)


Your new year’s resolution

5th
Jan
by Sarah Turner

So what were your new year’s resolutions? Already broken them? Yep, me too. But, if you only commit to one thing this year, make 2009 the year you change your writing style.

Stuffy, formal, waffly writing is out, out, out. And informal, friendly, conversational writing is the new black baby. 

Here are five top tips to help you on your way. 
 
1. Read something informal before you start writing, like your favourite blog, online magazine or the Turner Ink website. This will help you get in the ‘zone’.

2. Write something, and then read it out loud. It really helps. You might have to sit in a meeting room or the loo for this one.

3. Take just one line and see how you can make it more simple and easy to read. Use shorter words like ‘facts’ rather than longer words like ‘information’. Then do another line and another line.

4. When you write a long word or a complex sentence that you’re really impressed with – change it.

5. Get someone else to read it – who will tell you the truth.


Say what?

18th
Dec
by Sarah Turner

I loathe business bull and jargonese. And it seems the readers of the Daily Telegraph feel exactly the same way if recent correspondence with the broadsheet is anything to go by.      

So here are some of the words and phrases that we love to hate. Use at your peril!

Added bonus
Co-worker
First up
Giving 110%
Going forward
Heads up
Hearts and minds
Hit the ground running
Inclusive
Ramp up
Time challenged
Singing from the same hymn sheet


Of the people, by the people, for the people…

21st
Oct
by Sarah Turner

Anyone who knows me, will know how much I love a great speech. 

None more so than Lincoln’s Gettysburg address. (And yes, I really do own a copy of Lincoln’s speeches; it sits on my bookshelf next to Bart Simpson’s Guide To Life.)

On November 19th 1863, at the dedication of the Soldiers’ National Cemetery in Gettysburg, Pennsylvania, Edward Barrett gave a two hour speech which absolutely no-one remembers. President Lincoln stood up, spoke for 2 minutes, used 269 words, and delivered one of the most memorable speeches in American history.

So, if you’re making any sort of speech, announcement, or PowerPoint presentation: keep it short. And then make it a bit shorter. And a bit shorter still. Because if you can convey meaning and emotion in as few words as possible – your audience will love you for it.

And they may even remember what you said.


Whaddya talking about?

25th
Sep
by Sarah Turner

Business bull, buzzword bingo, biz speak and jargonese. Consultants and senior management love them. Copywriters hate them. Here are some overused phrases currently being banded about the boardroom (and a light-hearted look at what they really mean!)

 
1. Blue Sky thinking: You have our permission to come up with something really craaaaaazy. We will probably ignore you anyway.

2. Going forward: Let me tell you what you’re going to do next.

3. Low-hanging fruit: Tackle the easy stuff first. Procrastinate about the rest.

4. Joined up thinking: For once we are actually going to consider something thoroughly before making a decision.

5. Mission critical: Screw this up and your P45 is in the post.

6. Pro-active: Let’s retaliate first.

7. Touch base: Email, messenger or text someone. Or if the worst comes to the worst – actually speak to them.


 

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