Copywriting

This is a guest blog post from Abby King, copywriter, blogger, social media manager, English graduate and all round talent. The first piece of writing I remember being truly proud of was my biography on the life of Mr Blobby. I must have been five or six at the time. It was exciting to see something my mind had conceived...

Turner Ink is on the move. Not far. Same building different floor. But an office move is always a good opportunity to have a bit of a clear out. This never happens of course because I’m a total hoarder. The upside of being a hoarder is that the stuff you hang on to for a ridiculous amount of time eventually...

Whenever I need copy translating for a client I whizz it over to Tongue Tied to do the biz. All their translators are native speakers and understand the nuances of advertising copy. They also know their idioms from their elbows. So they've put together the following list of idioms, their foreign language equivalent and their literal translations for your amusement....

This article was originally written for Retail IT and appeared on their blog in February 2013.In all the excitement of getting your ecommerce site up and running it’s easy to overlook product descriptions. Surely the images are enough to sell the product, aren’t they? And one line of text copied from someone else’s site will do the trick won’t it?...

As you  may already know, I love working with clients that give me free stuff. Especially food. And especually gluten free chocolate cake.A bunch of Pudding Pops have just been delivered to the office. And, yes, they really are cakes on a stick, so are ideal for weddings, parties, corporate gatherings, and anywhere else where holding a napkin or fork is a...

Checking your work for errors is a tricky business. And that’s because you’re brain is fiendishly clever and will ‘make good’ the word even if it’s written incorrectly. I’m sure you’re familiar with the paragraph below where the first and last letters of the word are correct but the rest of the letters are muddled. And you can still read...

You know one of my fave artists is Jayson Lilley? And you know how much I love getting free stuff? Check out the below which have just arrived in the studio, from the aforemetioed Mr Lilley, in exchange for some work work I did for him. (I got the better deal.) This is proper old school. Like when people used to...

As a copywriter you often get to try out the product or service you’re writing about. And this is a good thing because it means you can experience the product or service in the same way a customer does, which makes it a helluva lot easier to write about.[caption id="attachment_1698" align="alignleft" width="180" caption="Battersea Power Station - Red - Jayson Lilley"][/caption]It...