Marketing

Turner Ink is on the move. Not far. Same building different floor. But an office move is always a good opportunity to have a bit of a clear out. This never happens of course because I’m a total hoarder. The upside of being a hoarder is that the stuff you hang on to for a ridiculous amount of time eventually...

A couple of magazine campaigns were brought to my attention this week. And they ain't pretty.First up we had the ‘Victim of Beauty’ fashion spread from Bulgarian magazine 12 featuring beautiful models with violent and sickening injuries. These include a black eye, broken nose, acid burnt skin and a slit throat. Then Durex very kindly featured the following ad on their...

The other week, I had the opportunity to hear the entertaining Scott Stratten speak at a Jobsite conference. (Check out his brilliant book Unmarketing.)And in his presentation he said something that really struck a chord. "Marketing is every phone call, every text, every conversation you have. It's more  powerful and more important than any company website or corporate brochure or ad campaign. The...

Standing in a queue at the Nationwide Building Society this week, I picked up this little leaflet. (Note to Nationwide: 9.30am, 7 people in the line and only one teller and a trainee serving. Please address this before my next visit. Ta.) Anyway, because I had nothing better to do, I started reading about Nationwide’s latest TV ad campaign which...

On this blog, the other week, I was going on about old school communication, having received a handwritten letter (sort of) from my MP and a postcard from Jerry Marshall, who I’d met networking.So, I had a few of my own postcards printed up and I’ve been sending them to people I’ve met out and about at networking events and conferences. I’ve even...

If you’re in the UK, you’ve probably been inundated with marketing bumph from your parliamentary candidates in the last few weeks. They’re often garish, glossy flyers stuffed full of daft images of various political bods grinning gormlessly as they plant a tree. And they tend to go from my letter box to my recycling box with hardly a glance.But yesterday,...

Yuppies. Who can forget them? As synonymous with the 80s as mobile phones the size of bricks; gloopy hair gel; and Gordon ‘lunch is for wimps’ Gekko.Yuppies was an acronym (sort of) for Young Urban Professional. Those upper-middle class, upwardly mobile twenty-to thirty-somethings that barked into their phones, carried a Filofax and wore red braces. And that was the girls.But using...