If you’re in the process of getting a new website, or jigging around with your old one, have you sat down and thought about what you want your site to actually do? Very often I have conversations with potential clients whose sole aim is ‘getting to the top of Google’. Come hell or high water, they want their site to appear...
This month’s interview is with colleague and SEO consultant Rob Dobson of SEM London. Over a pot of hummus and some carrot sticks (true!) we chatted about a number of things including, why blogging is so great for SEO, the future of SEO, and why Rob still hasn’t got any content on his website! Turner Ink: Ok Rob. Tell us a...
Continuing our occasional series where we look at the reasons why techie types shouldn't be allowed to write copy. Hmmmm. So what is it you do exactly? We're dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of [software] our...
When I quote a job I actually give a separate cost for writing meta description tags. Why? Because they're fiddly little suckers, which can take ages to write, and deserve to be costed separately. But what are meta description tags exactly? And are they necessary for SEO? Ok, meta description tags aren't viewable on the actual web page but they do let...
When it comes to planning copy, copywriters, me included, love a good acronym. Anything that helps us keep the message focussed and tight. Back in the day I was taught to use AIDA: Attention, Interest, Desire and Action. Grab your customers' attention with a good, pithy headline which pulls them into the piece. Create interest by demonstrating your product; telling your...
As an SEO copywriter I'm always rattling on to my clients about keywords and where they should appear on a web page for maximum SEO. As I'm going on about Page Titles, H1 Tags, Meta Description Tags and Alt Tags I see their eyes start to glaze over. So hooray for the chaps over at Seomoz who have put together the nifty visual below. It...
Let me come right out and say it: there are a lot of SEO companies out there that are full of bull. I had such a company email me out of the blue last week. They advised me that they had studied my website (yeah, right) and were concerned that I was not 'appearing on the major search engines'. Not only...
So this company calls me up on Friday afternoon and says: Dubious company: Hi, we're working with Google and we just wanted to let you know about a phrase that has recently become available which was last seen 11 months ago. It's ‘marketing agency Surrey'. It's a great opportunity. (There are so many lies in this opening sentence it's hard to know...
Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...
Recently came across this little gem on a law firm's website. Did anyone actually read this out loud to see what it sounded like? I think not. The Group is a market leader and works very closely with the Technology and Intellectual Property Group and the lawyers in each draw on the experience and expertise of lawyers in related fields...
