The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

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Copywriting Services London

Archive for the 'Word stuff' category

Your dirty laundry is coming home to roost. And other metaphors, similes, idioms and clichés we love

19th
Feb
by Sarah Turner

I was thinking about metaphors on the journey into work this morning. And that’s because practically every single segment on the radio used a metaphor at some point.

Metaphors make a comparison between two things that are basically different but have something in common. So

Arsene Wenger was boiling mad over Porto’s dodgy goal
Bankers’ bonuses are difficult to swallow
The ball rocketed into the net
His recollection of events was foggy
London is a melting pot
He’s a rock

Of course the ball didn’t literally go like a rocket. But it did go very fast, like a rocket would. And London isn’t literally a melting pot. But it is full of all types of people, things, smells and colours. And some bloke isn’t literally a rock. But he is strong and sturdy. You get the drift.

And then I started thinking about similes, idioms and clichés. (Yeah, thank goodness it’s only a 15 minute drive.)

So what are similes? Similes are when two things are compared to each other and are said to be like or as something.

She felt as free as a bird
It fitted like a glove
That joke is as old as the hills
She was as thin as a rake
They were as scarce as hen’s teeth
He was as tough as old boots
Life is like a box of chocolates

How about idioms? An idiom is a common expression which is part of every day speech and often breaks all rules on grammar and meaning. In fact, the word idiom comes from the Greek idios meaning ‘one’s own, peculiar, or strange’.

The histories of some idioms such as skate on thin ice are obvious. Some are not. Here are a few of my favourite idioms.

Cat’s pyjamas
Gone for a burton
Sleep on a clothes line
Give the cold shoulder
Not my cup of tea
Fly off the handle
Go the whole hog
Keeping up with the Joneses
Don’t mince your words
In a pickle
Get the sack
Don’t shilly-shally
Back to square one
Storm in a teacup

Many idioms are metaphors such as bed of roses and on the back burner. Some idioms such as like a bear with a sore head and bald as a coot are similes. Some idioms are dyads – pairs of words joined by and – such as airs and graces, beer and skittles, and above and beyond.

Which brings us on to clichés.

Clichés are like their close relative idioms. But unfortunately, clichés have gone round the block once too often and have become overused and tired. Avoid them like the plague.

Move the goalposts
Another day another dollar
The ball is in your court
Laugh all the way to the bank
Blood, sweat and tears
Chomping at the bit
On time and on budget
Blast from the past
Can’t see the wood for the trees

Got any favourite idioms that you love to death? Or any clichés that you avoid at all costs? Let us know in the comments.

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A footballer, a judge, and a bunch of legal stuff

5th
Feb
by Sarah Turner

I have a sneaky regard for Mr Justice Tugendhat. Not least because I once stayed in his villa in France.

The esteemed Tugendaht, you may recall, last week revoked an injunction granted to England football captain, John Terry, blocking newspapers reporting his alleged affair with an England team mate’s Mrs. Waving the flag for free speech, Tugendhat decided it was in the public’s interest to know every vulgar detail about the loathsome Terry’s off pitch dalliances.

And to be honest, the sooner this lying, cheating, despicable oaf is ousted from his position as captain, so much the better. (There, I said it.)

But I do hate how legal types insist on making everything totally incomprehensible.

Take this, as reported in this week’s Private Eye.

“Notice has not been given to any newspaper when it should have been, and, as a result, I have not had the benefit of arguments in opposition to the application, which might have assisted me to be satisfied of the matters of which I am not satisfied.”

Now, when you read this about 15 times you eventually get the gist. But isn’t it about time the legal profession made a concerted effort to stop speaking in ‘legalese’?

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Is it enquiry or inquiry?

25th
Jan
by Sarah Turner

Iraq Inquiry logoI was watching some of the Iraq Inquiry last week. And it got me thinking: when do we use inquiry and when do we use enquiry? A quick search online reveals that some institutions use both (yes, I’m talking about you Evening Standard).

However, it’s generally considered that enquire is the British spelling and inquire the US spelling. But as we can see from the Iraq Inquiry that’s not strictly true.

In fact, we use both spellings in the UK.

Enquiry means to request information or to look into.

I received an enquiry from a journalist.
He enquired about my health.
We need to make some enquiries and get back to you.

Inquiry is used for official investigations.

The police will launch an official inquiry into the riot.
The Iraq Inquiry is taking place in London.

 

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On the 12th day of Christmas…

21st
Dec
by Sarah Turner

On the 12th day of Christmas my true love gave to me…

Gluten Free Christmas Pudding

Twelve semicolons
Eleven prepositions
Ten Oxford commas
Nine active voices
Eight split infinitives
Seven double quotes
Six antonyms
Five it’s not its (da da-da da-daa-daa)
Four ands and buts
Three heteronyms
Two homophones
And one well placed apostrophe

 

Happy Christmas from Turner Ink

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Play Buzzword Bingo this Christmas!

18th
Dec
by Sarah Turner

This is the card I sent to Turner Ink’s clients and friends this Christmas.

If you, or anyone else in the office, want to play Buzzword Bingo, just print out the card below. Enjoy!

 

 Buzzword Bingo Christmas card from Turner Ink

 

 

 

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