The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

»

On the home front

9th
Sep
by Sarah Turner

I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor’s attention – so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the sentences short and sweet. Here are a couple of corkers I found. Don’t try this at home. 

“X company offers solutions for businesses involved in offshore fiduciary management and funds administration activities. Our products allow us to offer our clients an enterprise wide solution that assists in streamlining their operations and achieving seamless “straight through processing”.”

“At a time when people are receiving ever increasing amounts of direct communication via all media, you need to know that when you send out a communication, the management of the whole operation will be carried out efficiently and you will be sure of achieving the desired results.”

Eeeek! If you work for either of these companies don’t sue me. Give me a call and I’ll rewrite your home page FOC.


Tags: bad copy

Liked this post? Subscribe to the blog feed for more of the same!

This entry was posted on Tuesday 9th September 2008 at 12:24pm and is filed under Website & SEO copywriting. You can leave a response, or trackback from your own site.

Leave a Reply

»
 

Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)