The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

«
»

Your new year’s resolution

5th
Jan
by Sarah Turner

So what were your new year’s resolutions? Already broken them? Yep, me too. But, if you only commit to one thing this year, make 2009 the year you change your writing style.

Stuffy, formal, waffly writing is out, out, out. And informal, friendly, conversational writing is the new black baby. 

Here are five top tips to help you on your way. 
 
1. Read something informal before you start writing, like your favourite blog, online magazine or the Turner Ink website. This will help you get in the ‘zone’.

2. Write something, and then read it out loud. It really helps. You might have to sit in a meeting room or the loo for this one.

3. Take just one line and see how you can make it more simple and easy to read. Use shorter words like ‘facts’ rather than longer words like ‘information’. Then do another line and another line.

4. When you write a long word or a complex sentence that you’re really impressed with – change it.

5. Get someone else to read it – who will tell you the truth.


Tags: informal writing

Liked this post? Subscribe to the blog feed for more of the same!

This entry was posted on Monday 5th January 2009 at 4:39pm and is filed under Business writing. You can leave a response, or trackback from your own site.

Leave a Reply

«
»
 

Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)