A few weeks ago, I managed to squeeze in a quick lunch with the very busy Julie Hall of Springmedia and Women Unlimited. (Yes, she really does run two companies. And a family. She’s, like, Superwoman!) Over a jacket potato we discussed positive discrimination (we disagreed), the UK versus the North American work ethic, and the tools she uses to help...
You may recall, a couple of months ago, I wrote a blog post about how I was going to call everyone I was following on Twitter. Yes, I know. Crazy. And yet, I have to say, so far it’s been absolutely brilliant. I’ve swapped ideas, learnt new things, planned a few joint projects and really got to know the people behind...
In the paper the other week some jobsworth from the council described a new parking regulation which would be ‘like marmite’. He then went on to explain that local residents would either love it or hate it. Which got me thinking. How many other advertising slogans have become part of the vernacular? Which awesomely brilliant straplines do we now say every day? Here are...
This month, I’ve managed to grab a few moments with digital marketing expert Matt Sawyer (who was one of the first industry bods I ever followed on Twitter). Matt heads up the online marketing department over at digital agency Datadial. We talked about link campaigns, the best blogs to read and why is the SEO industry coming in for some...
