Ok, so I know this isn't aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment. With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the...
Fellow copywriter Clare Lynch, over at daccreative, spotted this howler on a recruitment ad for an Internal Communications Manager, at a well known VOIP company. We are looking for someone who can demonstrate that they: Are excellent communicator's with solid writing ability, as you will have significant responsibility for writing and editing in-house communications. Ho. Ho. Seems like they need to fill this...
Did you know that Google was originally called BackRub? Or Yahoo was going to be called Jerry's Guide? This month's The Marketer takes a look at how some of our fave brands got their names. And which brands have changed their names - and not always for the better. Ebay got its name when its founder Pierre Omidyar discovered that the...
This month's chat, over a mint tea and latte, is with Jill Kent of PR Superstar fame, who manages to hit the headlines for all the right reasons. Turner Ink: Hey Jill. Thanks for dropping by. So how do you go about developing a PR strategy for your clients? What's the first thing you do? PR Superstar: Well a good PR Strategy...
