If you're looking to optimise your website, and make it as easy as possible for the search engines to find you, you need to get your page titles absolutely spot on. It's true that Google take about a zillion things into consideration before showing your website on the Search Engine Results Pages (SERPs). Ok, I exaggerate; it's about 200 things, including...

Winston Churchill was a brilliant writer and one of the greatest orators in living memory, despite suffering from a slight lisp, an occasional stutter and a dread of speaking in public. His understanding of classical rhetorical techniques made his war-time speeches memorable, emotional and truly inspiring. Here are some of the techniques he used.   Anaphora: Repetition of words and phrases. We shall fight...