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Turner Ink

Copywriting Services London

Posts tagged 'acronyms'

Yuppies, Yeppies and other acronyms we love

2nd
Oct
by Sarah Turner

Yuppies. Who can forget them? As synonymous with the 80s as mobile phones the size of bricks; gloopy hair gel; and Gordon ‘lunch is for wimps’ Gekko.

Yuppies was an acronym (sort of) for Young Urban Professional. Those upper-middle class, upwardly mobile twenty-to thirty-somethings that barked into their phones, carried a Filofax and wore red braces. And that was the girls.

But using acronyms to describe social groups has been around since the 1950s, when the term WASP was coined by Andrew Hacker in American Political Science Review. WASP or white Anglo Saxon Protestant was used to describe affluent white North Americans of north European descent (who were often neither Anglo Saxon nor Protestant. But, hey).

So, what other acronyms do marking bods use? October’s The Marketer explains.

SINBAD: Single Income No Boyfriend Absolutely Desperate. Ouch. An acronym for all the Bridget Joneses of the world.

SKIPPY: School Kids With Purchasing Power. Those annoying kids who want a 3G iPhone, a Nintendo DSi, the new shape PS3 and Wii Sports Resort. And they’ve got the cash to buy them. Grrr.

DINKY: Double Income No Kids. High earning couple without the financial drain of sprogs. Marketers love these people. We hate them.

SITCOM: Single Income Two Children Oppressive Mortgage. Yeah, not a great place to be right now.

YEPPIES: Young Experimenting Perfection Seekers. These peeps shop around looking for the perfect plasma screen, the perfect relationship, the perfect career, home and lifestyle. But will they recognise it when they get it?

So what acronym would you be?

I’d be ACNEE. Amazing copywriter never earns enough. Oh dear.

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Tags: acronyms, anglo saxon
Posted in Marketing | comments icon No comments yet »

The POST method: A useful acronym for planning a Social Media strategy

30th
Jul
by Sarah Turner

At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It’s been around a while but this was the first time I’d come across it. Basically, it’s a useful acronym which outlines the approach you should take when thinking about using Social Media.

So before you jump on Twitter or Facebook because ‘everyone else is doing it goddamit’ take a look at this baby. (And how handy is it that it’s POST and not BAUF or AGWN or something else that’s instantly forgettable?)

P is for People: Who are you trying to reach? Who’s your audience? Where do they hang out? What’s the best way to reach them?

O is for Objectives: What exactly are you trying to achieve? Increase in sales? Brand repositioning? Better customer service? And how will you measure your success?

S is for Strategy: How will relationships with your customers change? What will be expected of you as a company? How will you handle negative comments?

T is for Technology: So now you know who, why and how, you should have a good idea of what to use. Wikis? Facebook? Twitter? Flickr?

POST method image

 

So get your plan in place and then start using Social Media. Not the other way round.

Any useful acronyms you use in business? Share in the comments.

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Tags: acronyms, forrester, groundswell, post method
Posted in Social media | comments icon 1 Comment »

 

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