The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Posts tagged 'anglo saxon'

Why I’m merry as a pismire: Historical Thesaurus of the OED is finally finished

6th
Nov
by Sarah Turner

Did you know that the English language contains more emotionally positive words than negative words? In fact, it’s about a 60:40 ratio. Surprising that. Considering having a good old moan is practically a national sport.

The reason we know this is because the Historical Thesaurus of the Oxford English Dictionary has recently been published; and what a beauty it is.

Conceived and compiled by the Department of English Language of the University of Glasgow, it’s the first historical thesaurus to include (almost) the entire vocabulary of English from Anglo Saxon times to present day. And it’s taken 230 editors, research assistants, postgraduate students, staff and volunteers the equivalent of 176 man-years to complete.

Professor Kay, now aged 69, started working on the project in the 60s at the tender age of 27.

“I sometimes doubted that we would ever finish it. You are going round in circles the whole time. If you move this word or that word you might improve it. You could do it for ever. But you’ve got to pull the plug at some point.”

Historical ThesaurusSo how does the HT of OED work? Well, it comes in two weighty volumes with 3952 pages, 800,000 meanings and 236,000 categories and sub-categories. The words are listed chronologically, rather than alphabetically. So you need to look up your word in the index in volume 2 then refer back to volume 1 for the list of meanings. For a word lover this is like being let loose in the proverbial candy store.

So what delights await us?

Look up happy and you’ll discover synonyms such as jocund from 1380, upon a merry pin from 1386, or merry as a pismire from 1643.

Or how about hurling insults? Today, we may yell a colourful arsehole when we’re cut up by some idiot on our drive to work. In Anglo Saxon times an earming, wyrmlic or hinderling would have been more appropriate. Shakespeare may have hollered dogbolt, drivel, marmoset, skitbrains and shack-rag. While later insults included fitchcock, muckworm, whiffler, ramscallion, squinny and snool. You effing squinny! Yep, that works.

If you look up f**k you’ll be greeted with a bunch of Harry Potter characters. Beddgemana, haemed, hrepung, legerteam, gemangtt, gerestcipe, and gethofttraedenn are all synonyms for hanky panky. As are toggle from 1255, swiving from 1300 and miskissing which was popular around 1387. Oooo-errr misses. Fancy a bit of miskissing?

Getting drunk (another national sport) reveals such words as cup-shotten in 1330, drunk as a drowned mouse in 1310, potulent in 1656, and drunk as a wheelbarrow in 1675. Drunk as a wheelbarrow? That’s some kind of night out!

Even words that are now obsolete are listed with their last know date of use.

Christopher Hart, writing in the Sunday Times calls it “a magnificent, 4000 page treasure chest, a permanent monument to the anarchic energy, good humour and generosity of our language.”

While Henry Hitchings in The Telegraph said:

The work enables microscopic study of almost all our recorded vocabulary. We see words not in isolation, but through their relationships. To quote the linguist David Crystal: “The OED gave us individual trees, but never a sight of the whole forest or helpful pathways through it. The Thesaurus does precisely that.”

If anyone is stuck on what to get me for Chrimbo, I’d like the Historical Thesaurus of the Oxford English Dictionary please. And I’ll be as merry as a pismire.

Bookmark and Share

Yuppies, Yeppies and other acronyms we love

2nd
Oct
by Sarah Turner

Yuppies. Who can forget them? As synonymous with the 80s as mobile phones the size of bricks; gloopy hair gel; and Gordon ‘lunch is for wimps’ Gekko.

Yuppies was an acronym (sort of) for Young Urban Professional. Those upper-middle class, upwardly mobile twenty-to thirty-somethings that barked into their phones, carried a Filofax and wore red braces. And that was the girls.

But using acronyms to describe social groups has been around since the 1950s, when the term WASP was coined by Andrew Hacker in American Political Science Review. WASP or white Anglo Saxon Protestant was used to describe affluent white North Americans of north European descent (who were often neither Anglo Saxon nor Protestant. But, hey).

So, what other acronyms do marking bods use? October’s The Marketer explains.

SINBAD: Single Income No Boyfriend Absolutely Desperate. Ouch. An acronym for all the Bridget Joneses of the world.

SKIPPY: School Kids With Purchasing Power. Those annoying kids who want a 3G iPhone, a Nintendo DSi, the new shape PS3 and Wii Sports Resort. And they’ve got the cash to buy them. Grrr.

DINKY: Double Income No Kids. High earning couple without the financial drain of sprogs. Marketers love these people. We hate them.

SITCOM: Single Income Two Children Oppressive Mortgage. Yeah, not a great place to be right now.

YEPPIES: Young Experimenting Perfection Seekers. These peeps shop around looking for the perfect plasma screen, the perfect relationship, the perfect career, home and lifestyle. But will they recognise it when they get it?

So what acronym would you be?

I’d be ACNEE. Amazing copywriter never earns enough. Oh dear.

Bookmark and Share

Why Anglo Saxon rules (in business writing anyway)

24th
Apr
by Sarah Turner

When it comes to business writing or copywriting, it’s always better to use Anglo Saxon words rather than Latin words. But why are Anglo Saxon words better? And how can we tell the difference?

To find out, let’s take a brief look at the history of the English language.

What have the Romans ever done for us?
Latin words have been around in England since the days of the Roman Empire. But things started hotting up when the Anglo Saxons arrived in the 5th Century bringing their Germanic based language with them.

The French invasion. Mon Dieu  
A mixture of Latin and Anglo Saxon words, known as Old English, were used until the Norman Conquest in 1066, when a flood of French words came into the English language and were used by the aristocracy and well-educated. Of course, French itself is derived from Latin, and the English language became a mixture of French words like barber, tailor, butcher, mason, and carpenter, and down to earth Anglo Saxon words like beard, hair, cloth, meat, stone and wood.

Et cetera, et cetera
During the Middle Ages, many scientific, scholarly and legal terms were borrowed from Latin. And by the 17th and 18th centuries, scholars and intellectuals, wishing to improve the English language, created new English words from Latin words such as fraternity, from the Latin fraternitas, an improvement, they thought, on the Anglo Saxon brotherhood.

So why choose Anglo Saxon words over Latin? They seem a bit crude compared to the flowery elegance of Latin derived words. Well they are. But Anglo Saxon words also tend to be shorter, punchier and more direct; whereas Latin words tend to be longer and more abstract.   

I’m not saying strip your writing of Latin words altogether. But if you’re writing a business letter or sales copy, and you need to get to your point across as quickly and as easily as possible, Anglo Saxon is the way to go.

Some Latin derived words and their simpler alternatives

Adamant – firm
Adjacent – near
Ascertain – to find out
Capacious – large
Collaborate – work together
Contemplative – thoughtful
Equitable – just, fair
Incognito – disguised
Loquacious – talkative
Novel – new and unusual
Pallid – pale
Parsimonious - thrifty 
Penchant – like 
Pernicious – causing great harm

Some Anglo Saxon words that have been around a while   
Almost, All, And, As, At
By, But
For, From, Friendly
King
Middle, More, Most
Some, Such
Ten, This
Was, Were, Word
Year

Bookmark and Share
 

Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)