The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.
Continuing our occasional series where we look at the reasons why techie types shouldn’t be allowed to write copy. Hmmmm. So what is it you do exactly?
We’re dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of [software] our interactive digital outreach system.
Tags: bad copy, jargon
Posted in Bloopers, Copywriting, Website & SEO copywriting | 
2 Comments »
Ok, so I know this isn’t aimed at me; but even so. What does it all mean? Answers on a postcard. Or leave a comment.
With considerable experience in the application of advanced integration technologies to drive business strategy, partnered with experience in pragmatic enterprise architecture consulting, [business] has the skills and experience to be able to get to the bottom of the business direction and challenges and then be able to match these with the available technology.
Tags: bad copy, web writing
Posted in Bloopers, Website & SEO copywriting | 1 Comment »
Recently came across this little gem on a law firm’s website. Did anyone actually read this out loud to see what it sounded like? I think not.
The Group is a market leader and works very closely with the Technology and Intellectual Property Group and the lawyers in each draw on the experience and expertise of lawyers in related fields including Competition Law and Intellectual Property so as to be able to deploy on behalf of clients the wide range of legal specialisations which have been developed within the firm and so as to enable all relevant legal transactions and services to be undertaken rapidly and efficiently on behalf of clients.
Tags: bad copy, web writing
Posted in Bloopers, Website & SEO copywriting | No comments yet »
I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor’s attention – so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the sentences short and sweet. Here are a couple of corkers I found. Don’t try this at home.
“X company offers solutions for businesses involved in offshore fiduciary management and funds administration activities. Our products allow us to offer our clients an enterprise wide solution that assists in streamlining their operations and achieving seamless “straight through processing”.”
“At a time when people are receiving ever increasing amounts of direct communication via all media, you need to know that when you send out a communication, the management of the whole operation will be carried out efficiently and you will be sure of achieving the desired results.”
Eeeek! If you work for either of these companies don’t sue me. Give me a call and I’ll rewrite your home page FOC.
Tags: bad copy
Posted in Website & SEO copywriting | No comments yet »
![Sarah Turner [photo]](http://www.turnerink.co.uk/images/sarah-turner-blog.jpg)
Tips, techniques and chat on copywriting, marketing, advertising and wordy stuff.
Call Turner Ink on 020 8696 9525 or 07940 313655 for a chat. Or email .
Help! Is it it's or its? All the punctuation and grammar you need to know to get you through your working day. Find out more.
Get all the latest blog posts delivered to your favourite RSS reader.
Get all the latest blog posts delivered to your email inbox.
Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)
