The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Posts tagged 'headlines'

Call a spade a spade. Not an earth relocating implement

28th
Aug
by Sarah Turner

Clearing out some old magazines and newspapers this week, I came across this great little ad from Hiscox, a UK based insurance company.

Hiscox ad

The ad explains how they believe in straightforward jargon-free policies and how they’re committed to using plain English. Hooray. Couldn’t we all do with a bit of plain ol’ English from our insurance companies?

Now I don’t about you, but when I come to renew my contents insurance I’ll probably give these guys a buzz.

Check out their website as well. Good stuff.


Tags: headlines, jargon
Posted in Copywriting | comments icon 4 Comments »

 

Definition of a blog: A blog or web blog is a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. (Wikipedia.com)