The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Posts tagged 'straplines'

Keep Calm poster updated…

18th
May
by Sarah Turner

With thanks to Private Eye Magazine.

Keep indoors and carry on panicking poster


Tags: slogans, straplines
Posted in Copywriting | comments icon No comments yet »

Keep calm and carry on: a slogan for our times?

5th
May
by Sarah Turner

Right we need a poster. Something that’s eye-catching. A nice type face, classic, something that will inspire, that has authority. Yep, a crown would be good. And the strapline? It needs to reassure. Be strong. Be positive. Give hope. Who’s the target audience? Errr…that’ll be everybody.   

If this was 2009, a central London design agency would charge a whole heap of cash for this project. But it’s not. It’s 1939. The start of the second world war, and an unknown civil servant is tasked with creating a propaganda poster to be used in the event of an – gulp – invasion.  

Of course it never happened. And the Keep Calm And Carry On poster was, thankfully, never seen by the British public. That was, until it was discovered by the owners of Barter Books in Northumberland, in the bottom of a box of dusty secondhand books.   

They printed off a few copies and the rest, they say, is history. Nowadays, the poster is everywhere: The Serious Fraud Office; the US embassy in Belgium; the Prime Minister’s strategy unit at No. 10; the Lord Chamberlain’s Office at Buckingham Palace; and the Turner Ink office, to name a few. Apparently Becks has the t-shirt.

Keep calm and carry on poster

With the economy in freefall, jobs, homes and pensions under threat, and a swine flu pandemic around the corner, it’s easy to see why this poster has recently become so popular.

Yep, things are tough at the moment. But do you know what we should do? Keep calm and carry on.


Tags: slogans, straplines
Posted in Copywriting | comments icon No comments yet »

When straplines go bad…

1st
May
by Sarah Turner

See on the back of an ambulance recently:

‘We care about you’

Now call me old-fashioned but surely that’s the minimum standard of service one can expect from an ambulance? 

What next? Sainsbury’s: We sell food.


Tags: straplines
Posted in Word stuff | comments icon 2 Comments »

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