Copywriting portfolio: Good words in situ
Client: PR Superstar
Project: Optimised web copy for PR Consultant’s website
Details: It’s always a worry writing for another writer. But PR Superstar pretty much signed this copy off straight away. Job done! Truly original web design as well.
Link: PR Superstar website
Client: Ratio Financial
Project: Web copy for a Finance Coaching for Lawyers website
Details: Did you know that finance know-how is essential for today's commercial lawyers? Well it is. Great client made this job easy.
Link: Ratio Financial website
Client: Barber Design
Project: Optimised website copy for retail interior design company
Details: A cool website for a cool company. They have orange bean bags in their office! Check out some of the amazing stores they've fitted out.
Link: Barber Design website
Client: Charles Russell LLP
Project: Website and insert copy for one of the UK’s top law firms
Details: This was a huge site and a big project. It took a while but the results are outstanding and really set Charles Russell apart from other law firms.
Client: Paperclip Partnership
Project: Optimised website copy for press clipping agency
Details: Now appearing on page 1 of Google, for a host of (actually searched for!) keywords.
Client: Thomson for Hive Creative
Project: A series of advertisements for Thomson city breaks
Details: Tiny, eye-catching headlines to sum up the destination city. Ooh-la-la.
Link: Thomson PDF
Client: The Charter Company for Design Inc
Project: Corporate brochure for private air charter company
Details: Gorgeous coffee table corporate brochure with stunning images and emotional words.
Link: The Charter Company PDF
Client: immediate future
Project: Online PR glossary for online PR agency
Details: The client said ‘be funny’. Dangerous. Did they know about my odd sense of humour?
Link: immediate future website
Client: CADline for Design Inc
Project: Corporate brochure and exhibition panels for CAD software provider and trainer
Details: The client said ‘we’re friendly, not stuffy. Can our marketing materials reflect this?’ I duly obliged.
Link: CADline PDF
Client: Core Angling
Project: Optimised website copy for Caribbean fishing vacations
Details: One client was in the Bahamas, the other was in Canada. Thank goodness for Skype.
Link: Core Angling website
Client: Virgin Holidays for BDL
Project: Sales letter and brochure for Virgin and Beaches holidays
Details: A sales letter and brochure which had to be as fun, happy and sunny as the holidays they were advertising. Shame I didn’t get to test the merchandise.
Link: Virgin Holidays PDF
Client: ZPM for Shine Marketing
Project: Product copy for e-commerce website
Details: Amusing and appealing words about lots of products. I got a free shower cap out of this job.
Link: ZPM website
Client: Pad Media
Project: Website copy for web designer’s website
Details: Rob at Pad Media wanted copy which was cool, fun and quirky. A bit like Rob at Pad Media really.
Link: Pad Media website
Client: B3 Designers
Project: Press release for interior architects regarding a London bar design
Details: This press release went to all the interior design press, so it had to be edgy, yet informative.
Link: B3 Designers PDF
Client: Alchemis
Project: Optimised website copy for new business development consultancy
Details: Was given some really long key phrases for this site. Managed to slip ‘em all in.
Link: Alchemis website
Client: Limo Plus
Project: Advertorial for London luxury car service
Details: Interviewed client for this piece and managed to get his enthusiasm, personality and expertise into the article.
Link: Limo Plus PDF
Client: The Charter Company for Design Inc
Project: E-shot for luxury private air charter company
Details: People that charter private aircraft are really busy. So this e-shot had to be short and sharp but still ooze luxury.
Link: The Charter Company PDF
Client: Bletchley Group
Project: Website copy for a digital business consultancy
Details: Website about new consumer behaviour and new digital technologies, which had to be written in a clear concise way.
Link: Bletchley Group website
Client: The Source Luxury Group
Project: Website copy for luxury motoring and travel company
Details: The product and the design were high-end. So the copy had to be first class as well.
Client: Very Important Pets
Project: Advertorial for pet sitting service in Surrey lifestyle magazine
Details: Check out the pictures of Tallulah in this advertorial. Tell me you didn’t just go aaah.
Link: Very Important Pets PDF
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