Why great press release writing can get you great coverage

Press releases are a cost-effective (ok, cheap) way to get your name or your company’s name into the media.

But press release writing isn’t like any other type of writing.

For a start your press release needs to be newsworthy. (You’re thrilled you’ve sold 2000 red widgets this week but will anyone else care?) It needs to be in a format that’s appealing to an editor or journalist. And it needs to be written in a style that’s appropriate for a particular readership (what’s great for Farmer’s Weekly won’t be good for Vogue).

Good grief. No wonder so may press releases end up filed under B for bin.

So why get a professional press release writer onboard?

Why employ a professional press release writer from Turner Ink? Because, let’s be honest, thinking about all the above sounds like a right pain in the neck.

As a professional press release writer, Turner Ink will construct your release in the right format with all the good stuff at the top. It will be in an objective, neutral voice. There won’t be any flowery language or business buzzwords like ‘delivering a cutting-edge solution’. It will be short and to the point. And the grammar and punctuation will be fantastic.

And the editors will all go whoop-whoop when they receive it.