This is how it works. It’s dead simple. Give me a call and we’ll have a chat about your project. How big it is – a 20 page website or a one page newsletter – who it’s needed for and when it’s needed. Try avoid saying ‘yesterday’.
After we’ve had a discussion on the phone I’ll send you a written proposal with an estimate for the work. At which point you’ll say ‘what a bargain, when can you start?’
Ideally we can then meet. This is not always possible. But we will need to spend some time, either on the phone or in a Starbucks, going through the Copywriting Brief. This is when I ask lots of questions and get to grips with your business and industry. This will also be an opportunity to establish the tone of voice, the target audience, and what you want to achieve from this project.
After that I send a letter of engagement (sounds serious) where I confirm the Copywriting Brief, the costs, and the timings. This includes all the terms of business and legal stuff. Dull I know. But necessary (according to my lawyers). And then you pay a 25% deposit. Which keeps me in the country.
I then go off and write the first draft. I do this using all the information you’ve given me; your current marketing materials; your current website (if applicable); industry and competitor research; and of course the brief.
Then you look at it and go ‘perfect, here’s cash’. Or you say ‘can we tweak this a bit and take this bit out’. And then I do a final draft. And it’s great, and we all go home and have a nice weekend.
The other people involved
Of course, it’s not just about me. I work with a team of other experts including keyword researchers; web designers; web developers; graphic designers; and marketing gurus. If you have your own designers or developers, I’m more than happy to work with them. I’m not fussy. The important thing is to get the job done. And done well. Without anyone having a nervous breakdown.
What next? Why not…
Contact Turner Ink to discuss your copywriting project
Check out the copywriting portfolio for some recent work
Take a look at How to brief a copywriter on the Turner Ink blog