Blimey! I didn’t know that! When and where to use the exclamation mark

25 Jan 2009

Exclamation marks have only one use: at the end of a sentence to show a strong emotion: 

That’s great!
What a stunning view!
Help!

However, in copywriting and business writing the exclamation mark should be used sparingly, if at all, as it can make your writing sound, well, a bit giddy and breathless. Woo-hoo! Gasp!

Of course the multi exclamation mark should never be used. Apart from:

Pay my invoice!!!!!!!!!!! (Yeah, you know who you are!)