Quite simply, enewsletter writing is a great marketing technique, and a good way to drive traffic to your website and build a relationship with your clients. Whatever the size of your company.
An enewsletter can be used for establishing your brand; keeping your customers up to date with special offers; and building a loyal following. And of course an enewsletter can easily be personalised.
And it’s easy to measure the success of your enewsletter. There are now heaps of gizmos that let you see who’s opened your enewsletter, who’s forwarded it, and what link they’ve clicked on.
So now we’ve established what a great idea enewsletters are. Why not have one?
So what does a Turner Ink written enewsletter include?
A good subject line. No. Wait. A great subject line.
Informative, well-written, bite-size stories that are easy to scan and digest. Details of discounts, offers and anything else that’s of value. And lots of links through to your website.
And if Turner Ink does your enewsletter writing you can guarantee they’ll be sent out on time. It doesn’t matter how often you send your enewsletter out, just tell everyone when it’s going to be and then stick to it. Them’s the rules.