Want to increase your response rates? Hire a sales letter writer
Be honest. How many sales letters and direct mail pieces do you chuck straight in the bin after a cursory glance? Dreary headlines. Boring opening paragraphs. And pages of dull, uninspiring text.
But if done well, a sales letter is still one of the best ways to get business for your company. In fact, since 1990 direct mail has doubled in volume and generates £25 billion in sales revenue each year in the UK alone. Wow. And did you know that a covering letter with your direct mail piece can increase your response rate by up to nine times?
So why is it so successful? Quite simply, direct mail marketing is the most cost effective and targeted form of marketing. And it can be tested – so you’ll know exactly what’s working and what’s not.
Sales letter writer for hire from Turner Ink
So what do you get when you hire a sales letter writer from Turner Ink?
You get a sales letter that is written in the right tone for your target audience. With an eyeball- grabbing headline. And easy to skim subheadings.
You’ll get body copy that focuses on the key benefits of your product or service. And appeals to the emotions by explaining how your customers can be wealthier; more secure; have more time; be more popular; have fun; or be healthier.
It will include a testimonial or two, because testimonials are a great sales tool. There will be a persuasive call to action telling them what to do next.
And it will include a P.S. which will reaffirm your key sales message. Why have a P.S.? Because people read the headline and then the P.S. before the rest of the sales letter. Weird huh?
What now? A few suggestions for you
Contact Turner Ink for a brilliant sales letter writer
Take a look at the portfolio for examples of sales letter writing
Learn How to write a Sales Letter on the Turner Ink Blog