Copywriting Tag

This is a guest blog post from Abby King, copywriter, blogger, social media manager, English graduate and all round talent. The first piece of writing I remember being truly proud of was my biography on the life of Mr Blobby. I must have been five or six at the time. It was exciting to see something my mind had conceived...

Ok, you’ve decided you need a copywriter. And that’s a good thing. Because now you can get on with doing your proper work and leave all the word stuff to a professional.But how do you hire a copywriter? Where do you start?The good news is there are lots of good copywriters around. The bad news. Yep, you guessed it. There...

Congratulations! You’ve made the decision to hire a professional copywriter for your project. Now what?It’s tempting to tell your copywriter to just get on with it. But don’t. Taking time to brief a copywriter and giving them as much information as possible means you’ll get much better copy. It’s as simple as that. So what will your copywriter need to know?What...