PPC ads are teeny tiny ads which are tricky to get right. You need to explain the benefits. Have a call to action. And get the right sort of clicker. So when it comes to writing PPC ads get a PPC writer to do them for you. Simple.

Turner Ink

Copywriting Services London

Writing pay per click ads which earn money. Not waste it

It’s hard to believe that writing pay per click ads could be so tricky. After all, they’re less than 100 characters in length.

But here’s the rub: the success of your pay per click campaign depends on how well your PPC ads are written. So don’t screw up. Poorly written (and boring) PPC ads won’t attract any attention. And having the wrong type of customer click on your ads could cost you a whole heap of money. £50 a day budget? That could get spent in the first hour. And you still won’t get any extra business.

Why Turner Ink is pretty good at writing PPC ads

So why get Turner Ink to write your pay per click ads?

Well a PPC ad is like any other ad. Albeit a bit tinier. So you’ll need a hook. It needs to say what’s on offer. It needs to explain the benefits. It needs to appeal to the emotions. And it needs to include a call to action. Hey, we never said it was easy.

The search term will be included in the ad title. (This can increase the click-through rate by as much as 50%). And in the ad itself. And in the domain name.

And of course, your PPC ad will have proper punctuation, grammar and spelling. Poor spelling will have your ad disabled by Google and Yahoo quicker then you can say, um, disabeled.

What now? Just a few suggestions

 

Definition of pay per click ads: Pay per click (PPC) is an internet advertising model used on search engines where advertisers only pay when a visitor actually clicks on an advertisement to visit the advertisers’ website. (Wikipedia.com)