It’s hard to believe that writing pay per click ads could be so tricky. After all, they’re less than 100 characters in length. But here’s the rub: the success of your pay per click campaign depends on how well your PPC ads are written. So don’t screw up.
Poorly written (and boring) PPC ads won’t attract any attention. And having the wrong type of customer click on your ads could cost you a whole heap of money. £50 a day budget? That could get spent in the first hour. And you still won’t get any extra business.
Why Turner Ink is pretty good at writing PPC ads
So why get Turner Ink to write your pay per click ads?
Well a PPC ad is like any other ad. Albeit a bit tinier. So you’ll need a hook. It needs to say what’s on offer. It needs to explain the benefits. It needs to appeal to the emotions. And it needs to include a call to action. Hey, we never said it was easy.
The search term will be included in the ad title. (This can increase the click-through rate by as much as 50%). And in the ad itself. And in the domain name.
And of course, your PPC ad will have proper punctuation, grammar and spelling. Poor spelling will have your ad disabled by Google and Yahoo quicker then you can say, um, disableld.
What now? Just a few suggestions
Contact Turner Ink to discuss writing PPC ads for your PPC campaign |
Contact Turner Ink to discuss writing PPC ads for your PPC campaignFind out more |
Take a look at the Turner Ink portfolio |
Take a look at the Turner Ink portfolioFind out more |
Read the Turner Ink blog for some cool stuff and funny bloopers |
Read the Turner Ink blog for some cool stuff and funny bloopersFind out more |