Starting out

After we’ve had a discussion on the phone I’ll send you a written proposal with an estimate for the work. At which point you’ll say ‘what a bargain, when can you start?’

Ideally we can then meet. Although this is not always possible. Either way you’ll need to complete a Copywriting Brief. This is when I ask lots of questions that help me get to grips with your business and industry. It’s also an opportunity to establish the tone of voice, the target audience, and what you want to achieve from this project.

Getting engaged

After that I send a letter of engagement (sounds serious) where I confirm the Copywriting Brief, the costs, and the timings. This includes all the terms of business and legal stuff. Dull I know. But necessary (according to my lawyers). And then you pay a 25% deposit. Which keeps me in the country.

I then go off and write the first draft. I do this using all the information you’ve given me; your current marketing materials; your current website (if applicable); industry and competitor research; and of course the brief.

Then you look at it and go ‘perfect, here’s cash’. Or you say ‘can we tweak this a bit and take this bit out’. And then I do a final draft. And it’s great, and we all go home and have a nice weekend.

The other people involved

Of course, it’s not just about me. I work with a team of other experts including keyword researchers, web designers, web developers, graphic designers, and marketing gurus. If you have your own designers or developers, I’m more than happy to work with them. I’m not fussy. The important thing is to get the job done. And done well. Without anyone having a nervous breakdown.