Copywriting Portfolio: Good words in situ

From the fun and informal to the serious and sensible: I’ve written copy for all sorts of clients, all over the world. This copywriting portfolio has just a tiny taster of some of my digital and print work.

Edemo logo

Client: Edemo
Project: Web copy for suppliers of Riese & Muller ebikes.
Details: Dan Radford, enthusiastic owner of Edemo electric bikes was brilliant to work with. There was lots of techie stuff naturally, but the web copy focuses on the sense of adventure that comes with owning a Riese & Muller ebike. And no, it’s not cheating.
Link: Edemo website

Company Watch logo

Client: Company Watch
Project: Website copy for innovative financial analytics company
Details: Managing financial risk is a complicated matter. Lots of research needed to write this copy, but the result is a clean and clear website that positions Company Watch as an innovative market leader.
Link: Company Watch website

Client: Think:Build
Project: Copy for website that offers coaching and consulting for architects and designers
Details: Britta is a qualified architect as well as a sought-after coach. So the copy had to show that Think:Build really understands the challenges architects face. The result is a beautiful site that really appeals to its audience.
Link: Think:Build website

Client: Cegid
Project: White paper for the Walpole Luxury Summit, for global retail software providers
Details: This focused on the growth of the Chinese market and how luxury brands are succeeding in the region. Interesting topic to research and write about.
Link: Globalisation with localisation white paper PDF

iKhofi logo

Client: iKhofi
Details: Web copy for coffee bean and coffee machine suppliers.
Project: A cool company with a brilliant ethos, delivering high quality coffee to London’s offices. Directors Claire and Emma were lovely to work with, and the result is fun, engaging copy that works for their brand.
(And I don’t even drink coffee.)
Link: iKhofi website

Client: MR Associates
Project: Web copy for housing benefit scheme advisers
Details: Sometimes you get to work on really worthwhile projects and this was one of them. I think the design is pretty groundbreaking too.
Link: MR Associates website

Elate logo

Client: Elate
Project: Optimised web for ecommerce design and development agency
Details: I avoided dry, techie copy and used a friendly tone of voice to get the message across clearly.
Link: Elate Agency website

Client: Riley Consulting
Project: Website copy for a group of independent construction consulting firm
Details: This huge project consisted of four websites, hands on project management and a very big spreadsheet. The resulting websites reflect Henry Riley’s 100-year heritage and the group’s modern, forward-thinking outlook.
Link: Riley Consulting website

Kesseler logo

Client: Kesseler
Project: Magazine articles for luxury kitchens provider
Details: This luxury kitchen brand design and build all their kitchens in the UK. I’ve written a number of pieces for Kesseler and they’re always great to work with and interview. I’m still waiting for my freebie luxury kitchen though.
Link: Luxury Lifestyle Magazine article

Get Set Hire logo

Client: Get Set Hire
Project: Optimised web copy for leading TV and film production suppliers
Details: If you work in film and TV production, this is the company you go to as they sell or hire absolutely everything you need. Lots of keyword-rich copy here saw them shoot up the rankings. Shoot. Geddit?
Link: Get Set Hire website

Irish Youth Foundation logo

Client: Irish Youth Foundation
Project: Website copy for Irish charity
Details: Hard-hitting copy was needed for this Irish charity working with children and young people from difficult backgrounds in order to raise much needed funds. A tough project this, but one that made a real difference.
Link: Irish Youth Foundation website

Client: Jackdaw Design
Project: Optimised web copy for award-winning design agency
Details: Always a pleasure to work with talented and innovative designers. Amanda’s branding work is stunning so it was easy for me to write about. The Urban Cordial design is award-winning. And as I was sent some bottles, I know it takes great too.
Link: Jackdaw Design website

Client: Ash Barton
Project: Optimised website copy for Devon’s best big party house
Details: Lots of keyword rich content needed for this beautiful wedding and party venue. Of course, we had to try it out for ourselves and I can wholeheartedly recommend the comfy beds, the fresh eggs and the country air.
Link: Ash Barton website

Client: Sheilas’ Wheels for Clockwise
Project: Direct mail copy for insurance company
Details: Writing copy with an antipodean slant is always a blast. Where else can you say strewth and corker? Great clients to work with. Although disappointed my line ‘problem with your stopcock’ got axed.
LinkSheilas’ Wheels direct mail PDF

Enyo Law logo

Client: Enyo Law
Project: Marketing brochure for London law firm
Details: This handout was for a dynamic London law firm that specialises in cyber crime and wanted to move away from a dusty and blue ‘corporate’ look. The punchy copy, and pink and gold colour palette certainly do the trick.
Link: Enyo Law brochure (PDF)

Client: Jobsite
Project: Conference white paper for online recruitment company
Details: I was asked to attend this Fresh Thinking conference and write up the subsequent white paper. I also got to hear two inspirational speakers in Scott Stratten and Amanda Hite. Bonus.
LinkJobsite White Paper PDF

Client: Rooms Outdoor
Project: Printed landscape brochure for garden pavilion designer
Details: Rooms Outdoor needed a high quality printed brochure to showcase their latest louvred pavilion, the Leggero. If only I squeeze one of these beauties into my tiny London garden.
Link: Rooms Outdoor brochure PDF

Battersea & Nine Elms Estates logo

Client: Battersea & Nine Elms Estates
Details: Website copy for Battersea-based sales and lettings agent
Project: These guys specialise in selling high end, high rise property in a particular corner of south London. With a discerning customer base, it was important that the copy quickly conveyed the benefits of each luxury development, including location, style and spec.
Link: Battersea and Nine Elms Estate Agents New Developments

PR Superstar

Client: PR Superstar
Project: Optimised web copy for PR company
Details: It’s always a worry writing for another writer. But PR Superstar pretty much signed this copy off straight away. Job done! Truly original web design as well.
LinkPR Superstar website

Client: Thomson for Hive Creative
Project: A series of advertisements for Thomson city breaks
Details: Tiny, eye-catching headlines to sum up the destination city. Ooh-la-la.
LinkThomson PDF

Client: Friends of Wilson
Project: Website copy for acoustic panel designer
Details: The screens and panels created by renowned designer Lynne Wilson are stunning, and I was fortunate to feel them in real life at Lynne’s London showroom. This simple, stylish website shows off the products in all their glory.
Link: Friends of Wilson website

Wellsite Geological Services logo

Client: Wellsite Geographical Services
Project: Web copy for geologist team
Details: I didn’t even know what a wellsite geologist* was until I worked on this project. I wrote nice, simple web copy that showcases the team’s experience and skillset.
*Clever person working on a gas or oil rig.
Link: Wellsite Geographical Services website

Client: University of Southampton for Wax sii
Project: Copy for Health Sciences prospectus
Details: I’ve worked with Wax sii on a number of projects for the University. There aren’t many jobs where you write about midwifery, Lord Palmerston and the ancient ruins of Herculaneum on the same day.
LinkSouthampton University Prospectus PDF

Client: Kingston First for The Creative People
Project: Copy for printed tourist materials
Details: I used to live in Kingston, so it’s always nice writing about this historic market town. Did you know that seven Saxon kings were crowned in Kingston? Now you do.
Link: Kingston First Brochure PDF

Client: Skinnies
Project: Copy for sun cream website in NZ
Details: With the client in New Zealand, we had lots of early morning calls on Skype. But this was such a great project to work on. And a worthwhile product too.
Link: Skinnies website

Client: Smartest Energy for The Pink Group
Project: Ad in exhibition catalogue
Details: This was at the time of the Scottish Independent vote. So I used a play on words to create an eye-catching ad.
Link: Smartest Energy press ad

Client: Retail IT
Project: Advertorial for retail EPOS specialist in Boutique Magazine
Details: I love doing advertorials. I interviewed Melanie at her boutique in Barnes Village, which meant I saw the hardware and software ‘in action’. I seem to recall I also got a parking ticket that day.
LinkBoutique Advertorial PDF 

Client: The Hero Project
Project: Web copy, brand guidelines and training for new beauty brand
Details: It’s always great when clients give me stuff to try. Try Glow Drops. It’s amazing. Seriously. Click on the link and get some.
Link: The Hero Project

Client: The Charter Company for Design Inc
Project: Corporate brochure for private air charter company
Details: Gorgeous coffee table corporate brochure with stunning images and emotional words.
LinkThe Charter Company PDF

Property Options logo

Client: Property Options
Project: Website copy for well-regarded south London estate agent
Details: These guys are a local, independent estate agent which provides a friendly and professional service. So I made sure the copy is friendly and professional too.
Link: Property Options website

Client: B3 Designers
Project: Press release for interior architects regarding a London bar design
Details: This press release went to all the interior design press, so it had to be edgy, yet informative.
LinkB3 Designers PDF

Client: Virgin Holidays for BDL
Project: Sales letter and brochure for Virgin and Beaches holidays
Details: A sales letter and brochure which had to be as fun, happy and sunny as the holidays they were advertising. Shame I didn’t get to test the merchandise.
LinkVirgin Holidays PDF

Client: Cobra
Project: Copy for insurance company brochures
Details: We did a series of brochures for Cobra targeting all the industries they cover. It can be hard making manufacturing insurance look and sound interesting. This does a pretty good job I think.
LinkCobra Insurance manufacturing PDF

Client: Boggio Studios
Project: Optimised website copy for well-known portrait photographer
Details: There are photographers and then there’s Julia Boggio. Whenever I was at their studio in Wimbledon it felt like I’d stumbled on to a Vanity Fair shoot. If you want to oooh an aaah check out the baby pics.
Link: Boggio Studios website

Client: Morgan Lovell
Project: Optimised web copy and case studies for office interior designers
Details: Bespoke graffiti. Red telephone boxes. Fussball. Sigh. At some point Turner Ink is going to have an office designed by the chaps at Morgan Lovell.
Link: Morgan Lovell website

Client: Charles Russell Speechlys
Project: Website and insert copy for one of the UK’s top law firms
Details: This was a huge site and a big project. It took a while but the results are outstanding and really set Charles Russell Speechlys apart from other law firms.
LinkCharles Russel Speechlys website

Client: Aviocharter
Project: Website copy for air cargo specialist
Details: In my career I’ve written more copy about aircraft than any other industry. Can’t be many copywriters that have flown on an AN124. Really like the design of this one page website too.
LinkAviocharter website

Client: Locate Properties
Project: Optimised web copy for south London estate agent
Details: In an area saturated with corporate estate agents these guys stand out for their local knowledge and good service. I kept the copy friendly and approachable.
LinkLocate Properties website

Client: ZPM
Project: Product copy for e-commerce website
Details: Amusing and appealing words about lots of products. I got a free shower cap out of this job.
LinkZPM website

Client: Supranational for Zoo
Project: Printed sales materials for leading hotel representation company
Details: This was complex technical copy. But an in-depth meeting early on in the process with Supranational’s MD and the guys at Zoo ensured the project went smoothly.
LinkSupranational sales brochures PDF

Client: Datadial
Project: Copy for digital web agency in Hammersmith
Details: I know these guys via Twitter, so when it came to updating their website they gave me a call. They’re a cool, laid back bunch. So we made the copy cool and laid back too.
LinkDatadial website

Client: SES for Merchant Cantos
Project: Ads and brochure for worldwide satellite provider
Details: Merchant Cantos is one of London’s leading creative agencies. So it was good to work with them on a series of ads and brochures for SES.
LinkSES – World Skies PDF

Client: Very Important Pets
Project: Optimised web copy and advertorial for pet agency
Details: I got to write about puppies and kittens and bunnies all day. Sometimes being a copywriter really does have its perks.
LinkVery Important Pets website

Client: Selhurst Park
Project: Optimised web copy for south London function space
Details: I would never write copy for that lilywhite north London lot. But Palace is only down the road and they’re nice people. Got an event coming up? Check out Selhurst Park.
Link: Selhurst Park website