April 2009

Here's your answer: cut the marketing budget. That's it in a nutshell. When times are tough do not - one more time - do not cut your marketing spend.It's tempting though, right? Marketing is often seen as a bit of a luxury. Something to do when times are good. But as soon as times are bad budgets are often slashed...

When it comes to business writing or copywriting, it's always better to use Anglo Saxon words rather than Latin words. But why are Anglo Saxon words better? And how can we tell the difference?To find out, let's take a brief look at the history of the English language.What have the Romans ever done for us? Latin words have been around...

Have you noticed that people on TV and radio have a real aversion to adverbs? Politicians, weather girls and football managers seem to be the biggest culprits.So what is an adverb and why should I care about it, I hear you cry. Ok, here's a quick recap.  An adverb is used to describe a verb, an adjective or another adverb....

Used correctly, punctuation can often be the difference between a blah blah statement and a really powerful headline. Take this sign at my local gym.Our weight loss course lasts 12 weeks and the results could last a lifetime. It's not wrong. It's just a bit dull. So what's missing? How about a semicolon? A semicolon joins two complete sentences which are closely...

It's not like James Bond to get it wrong. But take a look at Daniel Craig's laptop in the closing sequence of Casino Royale and you may notice an email with the subject matter 'Stationary Order'.Now, either M has given instructions for Bond to be still; in which case it is the correct use of the word stationary. Or more...

I hate the word solution. I really do. It's now so over-used it has lost all its meaning. Lunch solutions? Right. That would be a sandwich then. Or how about plumbing solutions? Got it. You're a plumber. Or spotted on a bin in Glasgow the other weekend: 'Providing refuse solutions'.But my favourite, seen on a website this week, 'Contemporary quality...