In part 1 of my conversation with Amanda Jackson, we talked about tone of voice, what makes good copy and why you should always employ a copywriter. In part 2, we discuss writing for the web, working with designers and how to choose a copywriter. On writing for the web… AJ: We briefly spoke about websites, and I wanted to ask you about website copy...
I recently had the opportunity to talk to Amanda Jackson of Jackdaw Design, a branding, packaging and communications agency in London. In part one of this 'in conversation' we talked about tone of voice, what makes good copy and why you should always employ a copywriter. This interview first appeared on the Jackdaw Design website. On copy as part of brand identity… Amanda: As...
A few weeks ago, I managed to squeeze in a quick lunch with the very busy Julie Hall of Springmedia and Women Unlimited. (Yes, she really does run two companies. And a family. She’s, like, Superwoman!) Over a jacket potato we discussed positive discrimination (we disagreed), the UK versus the North American work ethic, and the tools she uses to help...
This month, I’ve managed to grab a few moments with digital marketing expert Matt Sawyer (who was one of the first industry bods I ever followed on Twitter). Matt heads up the online marketing department over at digital agency Datadial. We talked about link campaigns, the best blogs to read and why is the SEO industry coming in for some...
This is the second part of my interview with Andy Maslen. (Read part one here where Andy reveals the inspiration for his latest book, what he really thinks about content mills and why he proofreads his tweets.) TI: So tell us a bit more about your background Andy. How did you get into this copywriting malarkey? AM: I was booted out of...
I’m a little giddy about this month’s interview. I’m delighted to be joined by copywriting expert/god/guru Andy Maslen, who’s also a well-known speaker, coach and author. During our conversation we discussed everything from Andy’s latest book and the future of copywriting to content mills and Andy’s goal-setting paperclip system! We talked for a while. So part two of this interview is...
For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter. Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR? Jonny Stark: People get...
This month’s interview is with colleague and SEO consultant Rob Dobson of SEM London. Over a pot of hummus and some carrot sticks (true!) we chatted about a number of things including, why blogging is so great for SEO, the future of SEO, and why Rob still hasn’t got any content on his website! Turner Ink: Ok Rob. Tell us a...
This month's interview is with Alison Blake, marketing expert, and head of Add Agency, a creative marketing agency based in south west London. Turner Ink: A few weeks ago I wrote a post about why companies shouldn't cut their marketing budgets during economic downturns. Are you finding that's the case Alison? Are companies increasing their spend? Or are they cutting back? Add...
This month's chat, over a mint tea and latte, is with Jill Kent of PR Superstar fame, who manages to hit the headlines for all the right reasons. Turner Ink: Hey Jill. Thanks for dropping by. So how do you go about developing a PR strategy for your clients? What's the first thing you do? PR Superstar: Well a good PR Strategy...
