The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

How to proofread. 12 steps to perfect copy

7th
May
by Sarah Turner

You’ve planned, done an outline, written a first draft and edited. Are you done? Not quite. The last thing you need to do is proofread. And here’s the easiest way to do it.  

1. Take a break
Preferably not a three hour one down the pub. But even a 15 minute break will refresh your eyeballs and help you spot errors more easily.

2. Print out your work 
Yeah, I know it doesn’t do much for your carbon footprint. But it’s essential you print out a hard copy. It’s just so much easier to find errors reading from paper than a screen. It just is. Dunno why.  

3. Read out loud
Read your work out loud. And slow-ly. This will make you read each word individually, and make it easier to find mistakes and poor sentence structure. Remember, if you’re stumbling over the words, chances are your reader will too. Warning: you may have to stand in the corridor or board room for this one. 

4. Read backwards  
Your brain is really clever. No, really it is. So it will always try and make sense of what you’re reading. So take the word out of context by reading your document from the bottom backwards. This will confuse your poor ol’ grey matter and make it easier to spot errors.

5. Work with a ruler
Keeping the ruler just below the line you’re reading will force you to slow down and focus on each word individually. Good news: you’ll find mistakes. Bad news: you’ll look like a six year old. But who cares if you produce perfect copy.

6. Touch each word
By touching each word with a tip of a pencil you’ll have to read really really slowly. Again, this will make it easier to find those pesky typos.

7. Check dates
PCs have an annoying habit of autocorrecting dates when you’re not looking. So make sure you check your dates carefully for consistency.

                        28th July 1972
                        28 July 1972  
                        28.7.72  
                        7.28.72 (US)

8. Check names and titles
Check the spelling of people’s names. And check titles. Is a person doing the same job throughout your document? And remember, titles shouldn’t have capitals unless they’re before the person’s name.

Prime Minister Gordon Brown spoke today about the economic crisis
Gordon Brown is the prime minister of the UK
Jeff Turner, vice president of sales, spoke at the conference

Titles should be lower case if there’s no name attached.

The president of the company is an Oxford graduate
The managing director is on holiday

9. Check for abbreviated company names
At the beginning of a document, a company name should be spelt out in its entirety followed by its abbreviated form in brackets.

Structural Analysis Service Solutions (SASS) had a £100,000 turnover in August

The company can then be referred to in its abbreviated form throughout the rest of the document. 

Unless it’s something well known like the UN or the BBC. 

Watch out for odd brand names like Harrods, Currys and Boots (which are now all ‘apostropheless’)

10. Check for the second brackets or quotes 
If you’ve “quoted” somebody or put something in (brackets) make sure the final speech mark or bracket is there.

11. Check formatting
Check your spacing between paragraphs, between lines (single or 1.5?) and between sentences. Old school typists leave a space between sentences.  Like this. You shouldn’t.

Check headers and sub heads. Are they all in bold, same colour, same font?

Check fonts. Size, type and colour. Are they all the same?

12. Get someone else to read it
And finally, if you can, right before your document ‘goes to press’, get someone else to read through your work. Annoyingly, they’ll probably spot an error straight away. But it does mean you’ll get perfect copy.

Got any tips on proofreading? Let Turner Ink know.


Tags: proofreading

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4 Responses to “How to proofread. 12 steps to perfect copy”

  1. Michael Leis says:

    Great list. Especially like #4: I thought I was the only person who reviewed copy from bottom to top, and right to left! Great to make sure the structure of the message is good. Glad to see someone else is as backwards :)

  2. Horus says:

    Hi Sarah,
    great site, and good tips, all of them.

    I struggle with punctuation in headings – even in this very post. If you compare the headings from your various blog entries, you’ll see there’s some inconsistency regarding punctuation (paticularly with full stops). Is there a system that you use, or is it something intuitive? In this entry, you chose to close ‘How to proofread.’ with a full stop, but ’12 steps to perfect copy’ without. (Incidentally, doesn’t best practice advise against beginning sentences with a figure?) Personally, I would prefer a colon, as in “How to proofread: 12 steps to perfect copy.”

    Anyway, what led me here relates to the grammatical nature of ‘How to’. I proofread a lot of Eastern European translations, and they persistently use “How to …?” (with an interrogative mark) The reason for this is because many languages do not use word order to distinguish between questions and statements in the same way that English does. I struggle with this because in my view this is not a question, but a fragment.

    What do you think? Is it ever justified to close a “How to …” with a question mark?
    Thanks

    H.

    • Sarah Turner says:

      Hey Horus
      WIth headings don’t use a full stop at the end but do use a question mark or exclamation mark if appropriate. And do punctuate within the heading.
      So, How to proofread: 12 steps to perfect copy – punctuation within, no full stop at the end
      Keep calm and carry on: a slogan for our times? – Punctuation within and a question mark at the end
      Apple think different. Or should that be differently? – Punctuation within and a question mark at the end

      Numbers are fine at a beginning of a sentence. But try and make it an unusual or an odd number rather than 10.
      7 ways to be followed on Twitter
      18 ways to stay focused at work
      89 reasons I love being a freelance copywriter
      (these are all real headings!)

      As for How to….. you’ve got it. How to is a statement, an explanation.

      So, How to do things
      How to learn English
      How to shower
      (these are real too!)

      But How will you measure your your life?
      How does Dyson make water go uphill?
      How is Ed Milliband doing? (Badly!)
      All questions, so end in a question mark.

      Hope that helps a bit. :-)

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