acronyms Tag

02 Oct 2009

Posted at 11:46h in Marketing by
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Yuppies. Who can forget them? As synonymous with the 80s as mobile phones the size of bricks; gloopy hair gel; and Gordon ‘lunch is for wimps’ Gekko. Yuppies was an acronym (sort of) for Young Urban Professional. Those upper-middle class, upwardly mobile twenty-to thirty-somethings that barked into their phones, carried a Filofax and wore red braces. And that was the girls. But using...

30 Jul 2009

Posted at 13:34h in Social media by
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At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It's been around a while but this was the first time I'd come across it. Basically, it's a useful acronym which outlines the approach you should take when thinking about using Social Media. So before you jump...