Why are most straplines just crap lines?
03 Jun 2010
Editor's note: This is a guest post by fellow copywriter Jamie Hudson. OK, so I’m generalising and being just a tad subjective. And I only used the word ‘crap’ because it made a nice headline. So let me be more specific. A great many straplines you see these days are irrelevant, forgettable and most unforgiveable, boring. It wouldn’t be so bad if...