October 2008

Ok, you’ve decided you need a copywriter. And that’s a good thing. Because now you can get on with doing your proper work and leave all the word stuff to a professional.But how do you hire a copywriter? Where do you start?The good news is there are lots of good copywriters around. The bad news. Yep, you guessed it. There...

Anyone who knows me, will know how much I love a great speech. None more so than Lincoln's Gettysburg address. (And yes, I really do own a copy of Lincoln's speeches; it sits on my bookshelf next to Bart Simpson's Guide To Life.)On November 19th 1863, at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, Edward Barrett gave a...

When you're trying to optimise your website and get it to appear higher up the search engine rankings, it's tempting to stuff your site with lots of juicy keywords and search terms. But be careful. If you overdo it you'll have the search engines scoffing at your attempt to outsmart them, and your readers saying eh? I found this last...

'To boldly go' says Captain Kirk. But I wonder if he ever worried about splitting the infinitive. Probably not. Not with all those aliens around to keep him occupied. The infinitive of a verb is made by adding to. So, to go, to pay, to eat. And splitting the infinitive is when a word (normally an adverb) is plonked between the...

So what's the rule with quotation marks aka inverted commas? Single or double? Well, the good news is: there is no rule. Hooray. If you're quoting direct speech, just pick one or the other and be consistent. If you quote within a quote use the inverted commas that you haven't already used. He said "we deserved to win the game although Ferguson told...