November 2009

Want to know what this year’s best word is? Tweep? Obamamania? Jedward? Nah. It’s ‘unfriend’. Blimey. How brutal.Last week, The New Oxford American Dictionary chose ‘unfriend’ – a verb meaning to remove someone as a friend on a social networking site like Facebook – as its word of the year. And what linguistic luminaries did it beat? How about ‘sexting’,...

For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter.  Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR?Jonny Stark: People get...

Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think? [Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle...

Did you know that the English language contains more emotionally positive words than negative words? In fact, it’s about a 60:40 ratio. Surprising that. Considering having a good old moan is practically a national sport.The reason we know this is because the Historical Thesaurus of the Oxford English Dictionary has recently been published; and what a beauty it is. Conceived and...