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Call a spade a spade. Not an earth relocating implement

28th
Aug
by Sarah Turner

Clearing out some old magazines and newspapers this week, I came across this great little ad from Hiscox, a UK based insurance company.

Hiscox ad

The ad explains how they believe in straightforward jargon-free policies and how they’re committed to using plain English. Hooray. Couldn’t we all do with a bit of plain ol’ English from our insurance companies?

Now I don’t about you, but when I come to renew my contents insurance I’ll probably give these guys a buzz.

Check out their website as well. Good stuff.

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Tags: headlines, jargon

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This entry was posted on Friday 28th August 2009 at 1:03pm and is filed under Copywriting. You can leave a response, or trackback from your own site.

One Response to “Call a spade a spade. Not an earth relocating implement”

  1. Paul, copySnips.com says:
    28 August 2009 at 5:31pm

    Sarah, what a nice, freshing change to the usual ads! If only more companies would consider losing the jargon and speaking to people in down-to-earth (no pun intended) terms.

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