The Turner Ink blog contains rants, bloopers, observations and opinions. It also has handy tips on grammar and punctuation such as colons: semicolons; and full stops. As well as some very useful ‘how tos’. Feel free to leave comments. Be nice though.

Turner Ink

Copywriting Services London

Is it ‘it’s’or ‘its’? Confused?

28th
Feb
by Sarah Turner

The use of it’s and its seem to get a lot of people confused. I even saw this on a website recently – I swear this is true – ‘i’ts very good!’ Nope. It’s very bad. So this is the easiest way to remember: 

It’s is a contraction of it is. So

It’s (it is) a nice day. It’s (it is) a small world.

Its means ‘belonging to it’. So

The house has lost its value. Here’s the car but where are its keys?

See? It’s not difficult is it?


Tags: apostrophes

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