Is it ‘it’s’or ‘its’? Confused?

The use of it’s and its seem to get a lot of people confused. I even saw this on a website recently – I swear this is true – ‘i’ts very good!’ Nope. It’s very bad. So this is the easiest way to remember: 

It’s is a contraction of it is. So

It’s (it is) a nice day. It’s (it is) a small world.

Its means ‘belonging to it’. So

The house has lost its value. Here’s the car but where are its keys?

See? It’s not difficult is it?

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