Editor's note: This is a guest post by fellow copywriter Jamie Hudson. OK, so I’m generalising and being just a tad subjective. And I only used the word ‘crap’ because it made a nice headline. So let me be more specific. A great many straplines you see these days are irrelevant, forgettable and most unforgiveable, boring. It wouldn’t be so bad if...
I was chatting to the guys over at digital agency Datadial last week when I casually mentioned the (rather fab) flowchart I’d recently created to show the relationship between Search Engine Marketing, Online PR and Social Media Marketing. ‘We did an infographic similar to that last month’ they told me. Here it is. Take a look. It’s brilliant and way cooler than...
So last week I was trying to explain to a friend the difference between Search Engine Marketing and Social Media Marketing using a napkin and a lip pencil. This is sort of what I drew. (Click to enlarge.) Do you agree? Is there anything else that needs including? Let us know in the comments....
I get loads of direct mail. I give most of it a cursory glance – more out of professional interest than anything else – before tossing it in the bin. And you probably do the same. It seems that Amnesty knows this. Because their latest direct mail piece has on its front cover: This flyer will ask you to make six choices....
