Business bull, buzzword bingo, biz speak and jargonese. Consultants and senior management love them. Copywriters hate them. Here are some overused phrases currently being banded about the boardroom (and a light-hearted look at what they really mean!)  1. Blue Sky thinking: You have our permission to come up with something really craaaaaazy. We will probably ignore you anyway.2. Going forward: Let...

Congratulations! You’ve made the decision to hire a professional copywriter for your project. Now what?It’s tempting to tell your copywriter to just get on with it. But don’t. Taking time to brief a copywriter and giving them as much information as possible means you’ll get much better copy. It’s as simple as that. So what will your copywriter need to know?What...

I spent most of the summer looking at website home pages. And do you know what? Some are pretty darn awful. Remember, you have just a few seconds to grab your visitor's attention - so get to the point as quickly as possible. Tell them you understand their problem; explain the benefits of your product or service; and keep the...